Seungmi Kim

Grand Hyatt Seoul Associate Director of Marketing Communications & Hyatt ASPAC Specialist _ Marketing

Seoul, South Korea

About

- Marketing Communications - Brand Partnership, Digital Marketing, FB Marketing, OTA management, Social Commerce, E-commerce, SNS management, Influencer Marketing, Budgeting, managing expenses - Pre-opening hotel operations experiences (Conrad Seoul) - Relaunching of VVertigo - rooftop bar at Conrad Seoul - Relaunching of JJ Mahoney's & The Terrace Kitchen at Grand Hyatt Seoul - Guest relations, VIP service, EFL, F&B, Quality Assuarance, Service Ambassador, Duty Manager experience

Experience

  • Grand Hyatt Seoul (Full-time · 4 yrs 10 mos)
    • Associate Director of Marketing Communications
      Jan 2024 - Present · 2 yrs 7 mos

    • Marketing Communications Manager
      Oct 2021 - Dec 2023 · 2 yrs 3 mos

      Brand Partnership / PR Event execution (2022 GFORE Summer Brand Partnership / 2022 CLOVE Tennis Court Brand Partnership / 2022 Jo Malone London Winter Sponsorship / 2023 L'Occitane Summer Sponsorship) / Nonfiction / JJ Mahoney's repositioning / 2024 Bottega Venetta Swimming pool branding, Marithe Francois Girbaud Ice Rink Branding / 2025 Maison Margiela Fragrance Summer branding & partnership, Hey Dealer Ice Rink branding and collaboration Promotional & Commercial shooting Developing Room Packages, F&B Promotions, Entertainment, Seasonal activities Maximizing partnership benefits and sponsorship revenue Crisis Management & Media relationship

  • Conrad Hotels & Resorts (9 yrs)
    • Marketing Communications Assistant Manager & Digital Marketing Manager
      2018 - Sep 2021 · 3 yrs 9 mos

      - Digital Marketing / E-commerce / Web channel management / contents management / cross marketing - Managing SNS channels: Instagram, KaKao, Facebook, Youtube - Operating PPC, Advertisement(Web & Print) - Opening outlet and introducing new policy & program(F&B, Rooms) - Launching events and hotel staycation package, promotions and program - Crisis management (internal & external communication) - Managing Marcomm team consisting Graphic Designer, PR, MKT professionals

    • Guest relations - Service Quality Manager
      Apr 2018 - Dec 2018 · 9 mos

      - Duty Manager / Crisis Management / Guest Relations - Service Quality Trainer(Forbes standards) - Overlooking Front Desk, Concierge, Executive Lounge, Conrad Service, Lobby Control

    • Management Trainee
      Apr 2017 - Apr 2018 · 1 yr 1 mo

      13 month journey on experiences all departments of the hotel (HR, Finance, Marketing, Reservations, Sales, Event Sales, F&B, Culinary)

  • Front Desk at Hilton
    Jan 2015 - Aug 2015 · 8 mos

    -Front Desk responsibilities, concierge support, lobby control -Front Desk winter season / summer season supporter from Conrad Seoul -Nominated member 1st /2nd batch from Conrad Seoul in 2015 -Duty managerial role & lobby ambassador support in Jan 2018 / Management Trainer final project

  • Opening Support at MangoPlate
    Apr 2012 - Oct 2012 · 7 mos

  • Media Intern at Delegation of the European Union to the United States
    Jun 2012 - Sep 2012 · 4 mos

    Media & General Affairs Intern at Delegation of European Union in Rep. of Korea