GoDog Sports · Questrom School of Business, Boston University
Think Big. Be Relentless. Developing brands, products and content have a common ingredient - connecting with end users and making them care about the stories and solutions you create. Seth is a marketing, technology and entertainment executive recognized for developing creative platforms and contextual stories around the diverse products and services he was charged with leading. Seth is experienced in innovating, managing and marketing new products and services in the streaming media, original content, technology and mobile spaces. He has developed & launched national brands, managed national media campaigns, and planned & produced entertainment content and advertising campaigns. Seth has a proven ability to lead teams and work effectively with executives and team members from early stage start-ups & public companies. LAUNCHED STREAMING CONTENT SERVICES Responsible for launching and managing the first content streaming service for mobile. Developed comedy, animation, live event and original content programmed across over 50 television network and studio channels, 20 radio channels and scores of live PPV events. As a passion project with two boys active in baseball, launched and led a national youth sports streaming company under a partnership with T-Mobile and Little League International. BUILT & MANAGED ORIGINAL CONTENT STUDIO Launched production studio to develop original video content and manage production of Live PPV events. DEVELOPED PRIME TIME TELEVISION SERIES Developed COMEDY CENTRAL's Lil Bush, the first streaming content series picked up for television. TWO NATIONAL WIRELESS INTERNET SERVICE BRAND LAUNCHES Recruited to open a Los Angeles creative, marketing and product development office for Clearwire in advance of the launch of CLEAR, the nation's first 4G Internet service. Conceived, developed and managed the launch of Rover, the first Prepaid 4G Internet service in the US. CORPORATE RE-POSITIONING & MARKETING Recruited to oversee marketing as part of a comprehensive magicJack corporate re-positioning. Responsible for marketing, national campaign planning, ad creative development & production, and product development.
GoDog Sports is a live streaming service provider offering simple and powerful connected video products for youth sports leagues, schools, tournament providers, national organizations and private facilities. GoDog Sports is the T-Mobile's Official Live Streaming Provider for Youth Sports. Leveraging T-Mobile's 5G network and via an exclusive youth sports partnership with Viasat, the nation's leading high speed satellite Internet provider, GoDog Sports is the only streaming sports video provider to bundle bandwidth that reaches virtually any location in North America. GoDog GameStream broadcasts youth sports games live to desktops, mobile devices and Smart TVs, and provides simple tools to families and coaches to create and share highlights.
Activbody is a technology company focused on health and fitness. We are dedicated to making the world a healthier place by using technology to make exercise more fun and convenient. Start-up marketing, operations and product development responsibilities, including: • Led Consumer and B2B (Physical Therapy and Sports Performance) targeting, including customer segmentation, persona development, business modeling and partner identification and development. • Responsible for developing and closing strategic marketing and product development partnership with the Pittsburgh Steelers, who adopted the Activbody Sports Performance platform for ongoing player strength & conditioning. • Developed Activbody brand & product guidelines and managed GTM execution. • Co-developed Activ5 Mobile App user experience (4.8 iTunes App Store Rating), managed exercise development and oversaw independent study validating system results. • Responsible for launching and managing direct sales and global Amazon channels. • Developed and manage all marketing activities including CRM, digital & social media, influencer, base marketing and retention programs.
Recruited to oversee marketing as part of a comprehensive corporate re-positioning. Responsible for marketing and supporting new product development efforts to support expanded demographic, retail distribution and business verticals for the refreshed magicJack brand with over 20,000 points of distribution in the U.S. and Canada including Walmart, Best Buy, RadioShack & Fry’s Electronics. • Led consumer research identifying new customer segments. • Developed brand & product guidelines to ensure consistency in customer experience across all channels. • Launched new magicJackGO & magicJackEXPRESS products including development of product ID, packaging and retail POS installations at local distribution and big box retailers. • Internally developed & produced national DR advertising campaigns, including English and Spanish television & sat radio spots, display, SEO, outdoor and social. Managed national media buyer. • Introduced & managed digital marketing to the brand achieving 90% lower CPGA vs retail and 50% lower blended CPGA. • Introduced social marketing to expand reach, exceeding engagement and brand awareness goals across new target segments. • Introduced and developed base marketing programs, resulting in a 300% increase in retention. • Developed national retail event-based marketing to support most productive markets/retailers and train big box and local retail. • Re-designed website and introduced analytics and tracking technologies tied to digital acquisition and retention initiatives. • Re-designed mobile app, evolving user experience from free physical device companion to monetizable standalone product. A pioneer in the pre-paid voice space, magicJack VocalTec (NASDAQ: CALL) is best known for the magicJack device, a pocket-sized adapter that provides unlimited calling services within and to the United States & Canada. Over 9 million customers currently use the magicJack service via the device and magicJack App.
BRANDTRIGGER IS AN EXTENSION OF YOUR INTERNAL CREATIVE TEAM We're a team of creative and marketing experts who have come together to form a full service advertising, social and content development studio offering strategy, account management, re-branding, creative, production, product development, social management, analytics and collaboration with your media buyers for clients including Samsung, Red Bull, The General Insurance, ooVoo and magicJack. Services include: • Consumer Insights: Develop consumer research to inform strategy. Well versed in primary research tactics including focus groups, surveys & segmentation strategies to target high LTV prospects & inform messaging, media, visual identity. • Product Development: MRD/PRD development. Design end-to-end product UX. • Brand & Marketing Strategy: Build & develop overarching brand and advertising strategy: unique market position, brand platform, messaging, tone, style guide & visual identity. • Creative Development & Production: Creative and original content execution for national advertising campaigns across television, social, display, SEO, events and content marketing. • Media & Customer Acquisition Strategy/Planning: Skilled at turning marketing strategy into media that delivers on business goals. Lead customer acquisition efforts to deliver high-value, low-cost leads. Practiced in digital, mobile, DM, alt media and DR television. We have managed annual media budgets from $2MM to $75MM. • Agency Management & Collaboration: Collaborate and/or manage marketing/advertising/media buying agencies based on strategic and/or creative needs. • Retail Merchandising & Event Activation: Develop retail POS merchandising, ranging from complex electrical installations at national big box to custom merchandising for local retailers. Concept & development of regional and national sponsor-based and retail-based events. • Marketing Analytics: Leverage various methodologies to analyze performance to goals.
Campaign Execution, Interpersonal Skills and +42 skills