Cincinnati, Ohio, United States
Experienced Content Leader with a history of working in the NFL and NCAA. Skilled in Adobe Creative Cloud, Studio Lighting, Ross Switchers, and Broadcasting. Strong arts and design professional with a Master of Arts (M.A.) focused in Integrated Marketing Communications from University of Mississippi.
• Oversee content creation for all Bengals’ distribution platforms • Manage a team of 16 content creators • Developed and implemented the first Bengals style guide • Improved sponsored-content revenue by 300% in three years • Developed content inventory and monetization value for 100+ content series • Created KPI dashboards and insights to continuously evolve content strategy • Developed the most engaged social media channels in the NFL • Increased social media audience by 260% in three years (~4,000,000) • Directly collaborate with players, social media influencers, and celebrities • Revamped a top-three game day show, per NFL Voice of the Fan (29th in 2019) • Executive producer of weekly large-scale productions; television and live events • Implemented Iconik MAM/DAM and developed metadata library for all digital assets • Manage music licensing and negotiations • Created cross-departmental requests and task management ecosystem • People-first management style and a “Let’s Get Weird” creative approach • Five Emmys and 12 nominations, a Pinnacle, and an American Advertising Award
Kansas City Metropolitan Area
• Producer/Director of Ole Miss gameday productions • Producer/Director of The Season: Ole Miss -Hoops • Manager of a 20-person gameday production crew • Control room systems integrator • Two National Telly Awards