St. Petersburg, Florida, United States
I started selling on Amazon in 2015, spending long nights and weekends scaling my first online brand. Over the next six years I built that first brand into a seven-figure business and eventually exited in 2021. That experience taught me something most sellers eventually discover the hard way: Products rank when real demand shows up. Not when ad spend increases. Not through vanity metrics. Real buyer demand. After exiting, I founded Ecom Enterprises to build the systems I wished existed when I was scaling my own brand. Today I serve as Founder & CEO of Brand Expand™, a sales acceleration platform built specifically for ecommerce brands and agencies that want to scale revenue across marketplaces. Brand Expand helps brands: • Launch products with real ranking momentum • Accelerate review velocity while staying compliant • Strengthen organic positioning beyond PPC • Gather real buyer feedback to improve conversion rates • Expand across Amazon, Walmart, Target, Etsy, TikTok Shop and more Our platform combines marketplace technology with a thousands of high-intent shoppers to create the demand signals that marketplaces actually reward. Instead of relying purely on rising ad spend, brands leverage Brand Expand to build a sustainable ranking and conversion flywheel: High-intent purchases 🠮 more reviews 🠮 quality feedback 🠮 stronger ranking 🠮 more organic sales 🠮 repeat. The result is explosive growth that compounds as the flywheel spins faster. What I’ve learned building brands and tech in this space: 1. Rankings, reviews, and unit economics matter more than any single tactic 2. Review velocity and conversion signals can make or break a launch 3. Omnichannel expansion requires systems, not guesswork If you run a 7, 8, or 9-figure ecommerce brand or manage a portfolio of marketplace brands through an agency, and ad costs are rising faster than organic growth, this is the problem I've spent years solving. With over $150M in downstream revenue boosted using our tech, we know how to structure highly effective launch and product seeding campaigns. Feel free to connect and share what you’re working on. If it’s a fit, I’m happy to point you toward a practical next step or walk through how Brand Expand works.
Brand Expand™ is a product launch and KPI software that helps eCommerce brands achieve explosive revenue growth and omni-channel product expansion. Find out more at https://brandexpand.io
Health and wellness nutraceutical brand specializing in premium quality supplements and dedicated to philanthropic efforts around environmental sustainability. Exit in March '21.
Use my knowledge in accounting, finance, and ERP systems to analyze financials, create reports, and understand the entire network of Microsoft Dynamics Navision, our ERP system. Coordinate ERP upgrades/releases and manage projects to improve processes within the organization. Create manuals for various users to promote corporate wide efficiency. Develop reports for President, CEO, and CFO related to margins, statistics, turnover, etc. Create excel reports that extract information from Navision. Assist all departments across eight branches with questions related to the P&L statement, general ledger, and ERP system.
Support of all month-end processes in coordination with the Controller. Process floor plan and general ledger account reconciliations. Payroll processing and preparation of allocating journal entries. Backup in the accounts payable and other cash application areas. Preparation and distribution of month-end reports and other dashboards. Various Ad Hoc projects as requested.
Perform general ledger accounting functions in accordance with the SEC, IRS and GAAP. Perform daily cash reconciliations, weekly position reconciliations and monthly custody reconciliations. Create cash forecasts and communicate results with clients. Process daily mutual fund activities such as buying and selling securities, shareholder activity, NAV calculations, dividend accruals, interest accruals, and expense accruals. Process and understand international securities, derivative investments and hedge funds. Prepare monthly financial statements.