Seth Alexander

Co - Founder @ Barrel Aged Mgmt. Hospitality Advisory | Asset Performance | Development & Repositioning | Concept Creation

Miami, Florida, United States

About

With over 20 years of experience in hospitality, I am the Co-Founder of Barrel Aged Management, a hospitality advisory & performance studio specializing in the development and repositioning of luxury and lifestyle hospitality projects. My work bridges the gap between strategy, concept development, and real-world execution, helping create extraordinary destinations and experiences. Partnering with developers, ownership groups, and operators, I am committed to transforming creative visions into thriving, performance-driven ventures. At Barrel Aged Management, I lead initiatives in development strategy, operations, brand management and asset performance to drive success in the hospitality industry. My role involves collaborating with teams to reposition and optimize hospitality-driven assets, ensuring alignment with brand identity and market trends. By leveraging my expertise in branding, financial modeling, and data analysis, I aim to deliver value and elevate the guest experience.

Experience

  • Co-Founder at Barrel Aged Management
    Jan 2010 - Present · 16 yrs 7 mos

    Barrel Aged Management is a hospitality advisory and performance studio specializing in the development and repositioning of luxury & lifestyle hotels, restaurants, membership clubs, and mixed-use destinations. Founded by operators with backgrounds spanning world-renowned restaurants, boutique hotel brands, nightlife, and large-scale hospitality platforms, BAM partners with ownership groups, developers, family offices, and hotel operators to reposition, develop, and optimize hospitality-driven assets. The firm operates at the intersection of strategy, concept development, operations, leadership sourcing, and execution; bridging the gap between creative vision and real-world performance. BAM’s work ranges from hotel and F&B repositioning to membership club strategy, executive recruitment, operational task force support, and white-label hospitality solutions. With experience tied to Michelin-recognized properties, James Beard–adjacent brands, and globally recognized lifestyle concepts, the company focuses on crafting culturally relevant destinations designed for long-term asset value, guest engagement, and operational success.

  • VP Of Development & Operations at NoHo Hospitality Group
    2014 - Jun 2022 · 8 yrs 6 mos

    NoHo Hospitality, a restaurant group headquartered in NoHo, owns and operates some of New York's most well-known and loved restaurants and F&B programs helmed by award-winning chef Andrew Carmellini and his partners Josh Pickard and Luke Ostrom. They include Locanda Verde, The Dutch, Joe's Pub & The Library at the Public, Lafayette, Bar Primi, Little Park, Evening Bar, Westlight and Luca restaurants; The Greenwich Hotel, The Smyth Hotel; The William Vale Hotel & The W South Beach Hotel & Residences.

  • Managing Director at Mercer Street Hospitality
    2012 - 2015 · 3 yrs

    Founded in 1993 by John McDonald and Chef Josh Capon Mercer Street Hospitlaity owns and operates Lure Fishbar, Bowery Meat Company, El Toro Blanco, B&B, Sessanta, A60, Gordon Bar and A60. With a dedication to genuine hospitlaity MSH has become a leader in the boutique culinary scene of the prestige neighborhood of Soho, NY.

  • Director of Food & Beverage | Development Advisor at LDV Hospitality
    2010 - 2013 · 3 yrs

    LDV Hospitality is a premier restaurant group which owns and operates 27 food and beverage venues across the globe. The mission of LDV Hospitality is to bring la dolce vita, ‘the good life’ to all of our guests by providing authentic and charming hospitality experiences through our collection of extraordinary people and hospitality concepts.

  • General Manager at The ONE Group
    2008 - 2010 · 2 yrs

    The ONE Group is a global leader in the hospitality industry and the creator of the international restaurant brand STK®. In addition to developing and operating upscale, high-energy restaurants and lounges, The ONE Group provides a signature turn-key food and beverage service - ONE Hospitality® - for hotels, casinos, and other high-end locations across the globe.