Brussels, Brussels Region, Belgium
E-commerce and CRM professional currently supporting the online growth of BIOEFFECT across France and the BeNeLux. Specialized in Shopify e-commerce operations, CRM and email marketing (Klaviyo), affiliate marketing and performance-driven digital activation, with a strong focus on customer retention, local execution of global strategies and long-term value creation. Hands-on, structured and solution-oriented, I thrive in fast-paced environments where clarity, adaptability and positive energy make the difference.
Manage the French and Dutch e-commerce stores (Shopify), overseeing local execution of global campaigns, product catalog updates, merchandising and UX optimizations, with a focus on conversion performance. Drive online growth through CRM and email marketing (Klaviyo), including campaign planning, copywriting, segmentation and lifecycle automation (welcome, abandoned cart, post-purchase, winback). Restructured and activated the customer loyalty program as part of the CRM and retention strategy, including journey design, rewards logic and activation calendar. Lead the affiliate marketing program from strategy to execution, including partner selection, recruitment, activation and performance monitoring. Use Instagram as a performance support channel, aligned with e-commerce priorities, product launches and affiliate activations. Adapt global content to the French market, ensuring local relevance and brand consistency. Coordinate with internal teams and external partners (PR and influencer agencies) to support digital and commercial objectives. Ensure consistency across all digital touchpoints, from e-commerce to CRM and social media.
Supported the digital expansion of BIOEFFECT across France and BeNeLux by managing content, social media and customer experience. - Developed and executed the brand’s social media strategy (FB & IG), increasing reach and engagement - Adapted and translated brand content from English to French for newsletters, web and campaigns - Created original marketing content aligned with BIOEFFECT’s tone and identity - Managed B2C customer service to enhance the e-commerce experience and customer satisfaction - Coordinated with press and influencer agencies to strengthen brand identity and online presence - Provided support to B2B relationships
Led the sales process for group inquiries and managed French VIP client relationships, enhancing customer satisfaction and loyalty. Monitored of KPIs to achieve financial objectives Worked closely with other hotel departments and hotel directors
Check-in/out & billing management Customer service Data collection & reporting on hotel trends Maximize expenses per customer (upselling) Working closely with travel agencies & other hotel departments