Istanbul, Istanbul, Türkiye
With 12+ years of experience in payments, fintech, e-commerce, and SaaS, I lead cross-functional product teams to deliver solutions that drive growth, engagement, and efficiency. I've optimized payments, search, and personalization across industries, boosting conversion rates and customer satisfaction. My technical background and business acumen help bridge the gap between vision and execution, aligning strategy with outcomes like revenue growth and market expansion. Passionate about data-driven decision-making, I thrive in fast-paced environments, having scaled teams from 5 to 20 and managed products serving millions of users. Specialties: Product Management, User Experience, User Research, SCRUM, JIRA, Atlassian, Google Tag Manager, A/B Testing, Google Analytics, Lead Generation, CRO, Funnel optimization, Web Data Analysis
- Lead 5 product teams—payments, search & personalization, data-science(AI), core-services and core mobile—strategizing across nine verticals and reporting directly to the VP of Product - Drive the payments team to innovate payment optimization solutions, integrate global payment methods, and develop in-house fraud prevention to improve the customer payment experience. - Lead the search & personalization team in delivering personalized search and recommendations to increase customer engagement, loyalty, and revenue. - Delivered a 30% YoY uplift in search conversion by launching personalized ranking algorithms and optimizing the search experience. - Manage the core mobile team in optimizing mobile app architecture for improved security, performance, and reliability, resulting in a faster, more dependable user experience. - Develop and execute a payment strategy, managing partner relationships to improve customer experience and reduce costs. - Collaborate with cross-functional teams to define product requirements, communicate roadmaps, and align initiatives with company objectives. - Leverage data and user research for feature prioritization and performance monitoring, driving informed decisions and continuous improvement. - Oversee recruitment for product teams, partnering with HR to attract, onboard, and retain top talent. Responsible KPIs: Payment Acceptance Rate, Checkout Conversion Rate
Superpeer is an all-in-one SaaS platform for creators — it gives creators everything they need to build a website, sell an online course or digital products, and build a community. In this company, my responsibilities are: - Collaborate with cross-functional teams (design, engineering, marketing, customer success) to improve user experience and deliver new features. - Analyze and interpret data (A/B testing, user feedback, market trends) to inform product decisions. - Led the launch of new product features, from ideation to go-to-market strategy. - Develop and execute growth strategies for Superpeer's platform to increase customer acquisition, retention, and revenue. - Present product updates and progress to key stakeholders, providing insights and recommendations for future development. - Worked with the SEO team to boost Superpeer.com's search engine visibility Responsible for KPIs: Conversion of free to a paid subscription, average time spent on the platform per subscriber, Product Adoption Rate, Conversion rate of website visitors to paying customers, %of >100 subscribers Technologies: Google Tag Manager, Google Analytics, Google Optimize, Metabase, Hotjar
Getir.com(Mobile app) is a “decacorn” tech startup that lets consumers buy and deliver groceries in minutes. In this company, my responsibilities were: - Led the launch of Getirlocals, a high-growth marketplace for local shops, resulting in an 18% boost in sales and a 7% increase in customer acquisition - Collaborated with technical teams to enhance the user experience for checkout, post-order, payment, courier, promo, and new markets. - Worked with CEO and stakeholders to create and drive product strategy and roadmap. - Participated in recruitment processes to expand the product management team. - Coordinated with the international development team to ensure on-time project delivery within business requirements. - Improved user engagement and conversion rates through user research, surveys, A/B tests, and data analytics. Responsible for KPIs: Order Accuracy, Average Order Value Technologies: Mixpanel, Segment, Google Analytics, GTM, Hotjar
I managed three brands in the UK, USA, and Turkey as Head of Product Management: Andmeapp, an automatic cash-back app; Pandme.com, a personalized product recommendation assistant; and Priceandme.com, a price comparison tool. In this company, my responsibilities were: - Launched and expanded brands internationally, including the UK and US - Created and drove global product strategy with CEO to align with business goals - Built and led a cross-functional product team of 16 category owners, designers, and marketers - Ensured timely project delivery aligned with business and user needs - Improved user engagement and conversion rates through data-driven decision-making - Managed team activities, performance, and metrics reporting. Responsible for KPIs: NPS, #of Linked Marketplace Accounts, #of Active Users, #of Sales Through the Platform Technologies: Google Tag Manager, Analytics, Data Studio, Optimize, Hotjar, SurveyMonkey.
Akıllısatici is a SaaS solution that optimizes sellers' product listings, advertising strategies, and branding efforts with data-driven tools beyond the merchant dashboard In this company, my responsibilities were: - Developed, marketed, and sold Akillisaitici.com to boost online sellers' sales. - Established and managed relationships with key Turkish online marketplaces (Trendyol.com, n11.com, Gittigidiyor.com, Hepsiburada.com) for increased client sales. - Implemented techniques to attract 2000 new sellers in 8 weeks, resulting in a 30% sales increase within 6 weeks. - Chosen by top Turkish startup accelerators (QNBEYOND & ITU SEED). Responsible for KPIs: MRR, Churn Rate, CAC, ARPU, LTV Technologies: Intercom, Axure, Sketch, JIRA, Google Data Studio, SQL