Peru
Business Engineer with 5+ years in the FMCG industry, leading digital transformation and commercial initiatives across Latin America in 10+ countries. Experienced in designing scalable solutions that integrate data, technology, and execution to accelerate growth and improve market performance. Currently in Brazil creating action plans for brands like Pepsi, Gatorade, H2OH and Lipton with a strong focus on digital go-to-market and commercial strategy.
Driving PepsiCo’s Digital Strategy to accelerate demand and sales through BEES, our B2B digital commerce ecosystem. Focused on enabling sustainable growth and execution excellence across Ambev and Southern Bottler markets including Brazil, Argentina, Dominican Republic, Panama, Bolivia, and Uruguay.
Accelerating PepsiCo’s growth across LATAM by leading digital transformation initiatives that enhance value for shoppers, retailers, and bottlers. Co-developing scalable commercial capabilities with bottlers and cross-functional teams across 10+ countries, unlocking new growth opportunities through data-driven strategies and innovation.
Led the 360° marketing strategy for Pepsi and 7UP in Ecuador. Aligned global vision with local priorities, managing campaigns, agencies, budgets, and commercial plans in coordination with the bottler. Ensured consistent, results-driven execution to strengthen both brands.