Munich, Bavaria, Germany
With over 20 years of experience in the Semiconductor industry, I am working as a Power System Marketing professional at Renesas Electronics, focused on driving product definition, market analysis, and Go-to-Market strategy. In my role I'm acting as a critical link, providing essential market guidance for our Sales and Business Divisions teams. I'm deeply focused on the Industrial (Energy) and Infrastructure (AI Datacenter, Comms) sectors, where I explore market megatrends and competitor portfolios to identify new opportunities while filling potential product portfolio gaps. From creating system-level collateral and defining demo boards to managing global marketing campaigns and events (mainly focused on Mass Market with key Distributors, I'm actively working to increase visibility into customer opportunities and drive brand awareness. My goal is to transform market insights into actionable strategies that lead to impactful results for Renesas and our End Customers
Bridging Technical Innovation and Market Needs for Renesas' Power Product Portfolio
BDM for the Industrial Multi-Market Distribution channel in West, South and East Europe Leading Arrow, WPG and Eastronics (Israel) development initiatives Leading Aerospace & Defense Vertical segment development programs
Business and technical advisor partnership for independent consulting companies Identifying profitable portfolio clients and deploying account penetration strategy in EMEA
Definition and kick-off of PISA (PROFET™ for Industrial Safety) family targeting Mission Profile end equipments on Industrial/Building/ Home Automation, Robotics and Drives Control applications Market introduction for new ITS4040D, ITS4075Q, ITS4090Q, ITS4130Q (2/4 channels PROFET™ on 2A range) Bluebook creation for +5yrs product portfolio strategy implementation (addressing new market for Collaborative Robots, E-Bikes/Scooters, Forklifts) WW pricing strategy and price escalation approval for strategic projects SOT223-based mass production allocation for high runners ITS414x PROFET™ family (Siemens, ABB and main WW distributors) SMART-based technology production transfer and qualification (Villach, AU to Kulim, MY) • Key Achievements 1st time definition for Industrial Safety compliant PROFET™portfolio +12% Y2Y on PROFET™ sales through main Distributors channel (Avnet, Arrow)
Salesforce funnel ownership for ~70 key assigned Mass Market customers in Italy and Austria (~ 20M$ overall Sales volumes) DIN/DWIN for System Architecture and BoM proposals over Grid Infrastructure (Solar Energy, EV Charging, Smart Meters), Telecom & Wireless Infrastructure, Test & Measurement, Lighting and Appliances End Equipments Flex teaming with Digital Mktg Dept. for technical contents creation (campaigns, website) • Key Achievements +18.3% Y2Y revenue increase in 2017 over assigned customer portfolio for Italy
Centralized System & Application support covering Mass Market customers through dedicated online channels for selected distributors in EMEA (EBV, Silica, Arrow, Digikey, Mouser, Farnell, Eastronics, Telsys, Akermann, Compel..) Driving Resale Demand Creation for Power and Signal Chain (Sensors, Amplifiers, Data Converters, Clocks & Timing, RF & Microwave) portfolio over Industrial, Automotive, High Speed/Telecom Infrastructure and Medical Apps/End Equipments. Defining full System Architecture and maximizing Bill of Materials proposals with high potential customers Team Champion for Sensing : Temperature, Humidity, mmWave, Magnetic, Current, Ultrasonic, Ambient Light, Time of Flight (ToF), Conditioning, Inductive/Capacitive, Gas/Chemical sensors. Flex teaming with Digital Marketing team for webinars, mail campaigns, website • Key Achievements Outperforming Sales growth by 2x in 2015-16 on EMEA Distributors basis
Special dev programs for Wireless Power/Energy Harvesting, Power Tools, e-bikes, e-scooter Partnership developments with BMZ, FSM, Varta and Sanyo-Panasonic (special target on eCall/Automotive Telematics, Portable Medical and Wearable,Telecom Infrastructure backup) Intel/AMD Power champion for Embedded Computing Driving NR/Resale/CIR and DMASS market share growths through disty channel Low Power DC-DC and Bat Mgmt trainings for TI's and main disty Sales/FAEs teams DIN/DWIN for Wireless Charging with main EU Automotive OEMs/ODMs