Sergio Zapata

Senior Creative Designer I Branding I Art Direction I Creativity I Advertising I Storytelling I AI I Teaching

Medellín, Antioquia, Colombia

About

Creative Art director and designer, with 11+ years of experience in the creativity and advertising industry. My job is to take care of visual details, design, aesthetics, and art direction in any project, be it an ad campaign, a film, an activation, or other media. I work creating ideas and developing campaigns with major brands such as Kellogg's cereals, Pop Tarts, Bridgestone, and Dog Chow for the US Latin market (USH) and Latam. I have been a professor at Universidad de Medellín since 2018. Teaching has given me the experience to transfer knowledge most efficiently and lead teams to evolve quickly and obtain results in design matters. I am Interested in Brand development, innovation, content creation, growth hacking, public speaking, and cooking.

Experience

  • Senior Creative Designer at PGD LATAM
    Apr 2022 - Present · 4 yrs 3 mos

  • Professor at Universidad de Medellín
    Jul 2018 - Present · 8 yrs

  • Brand Director at Casas Bee
    Jul 2018 - Aug 2022 · 4 yrs 2 mos

  • Creative Team Lead at Ariadna Communications Group
    Jan 2021 - Jan 2022 · 1 yr 1 mo

  • Brand Director at CINEMAS PROCINAL
    Nov 2018 - Nov 2019 · 1 yr 1 mo