Sergi Martinez

Driving Impact across Africa | ex-Investment Banker & Entrepreneur | IESE MBA

Barcelona, Catalonia, Spain

About

- Industrial Engineer with an MBA from IESE Business School. 15+ years of experience in Business Development, Finance and Strategy within Industrial, Consumer and Food sectors. - Passionate about foodtech, sustainability, social impact, startups, sports (decent player of padel) and travelling - Built a startup from scratch, creating an innovative online tailoring concept/platform for customised formal men’s clothing through a team of talented and ambitious individuals with the mission of making people look and feel great - Published the book 'El diario de mi amigo intolerante' (available in Amazon) that highlights the importance of healthy eating with a view of creating a positive impact in individuals, fairer communities, better-treated animals and a more sustainable planet

Experience

  • GBfoods (4 yrs 5 mos)
    • Strategy & Sustainability Director Africa
      Jan 2025 - Present · 1 yr 7 mos

      GBfoods Africa, present in 20+ countries, manufactures and distributes Jumbo, Gino, Bama and Jago brands, whose products are an integral part of African households.

    • Global Corporate Strategy
      Mar 2022 - Jan 2025 · 2 yrs 11 mos

      GB Foods, with a turnover of €1.5bn and +3,600 employees in 30+ countries, brings everyday trusted local recipes to consumers around Europe and Africa. Brands such as Gallina Blanca, Avecrem, Star, Jumbo, Erasco, Gino, Liebig, D&L, Grand’Italia and Blå Band have been in consumers’ kitchens for many years, to the point where they are now an integral part of the local culture.

  • Investment Banking Associate at Credit Suisse
    Jun 2019 - Jun 2021 · 2 yrs 1 mo

    Division offering strategic consulting and advisory services -related to M&A activities- to leading corporations and financial institutions. Selection of projects: - Public takeover of Spanish BME by Swiss Company SIX for $3bn (TMT) - Value creation to increase share price, for a public German clothing player (Retail) - Carve out of several FMCG brands within a leading UK player's portfolio, worth c.$1bn, and take private, through a Private Equity deal (FMCG) - Strategic and competitive analysis, in the food ingredients industry (Food) - Merge of two leading players, in the food industry (Food) - Full assessment to acquire a specialised player, by a leading food manufacturing firm (Food) - Market and competition analysis, business plan and synergies study, in the food packaging space (Industry)

  • MBA at IESE Business School
    2017 - 2019 · 2 yrs

    - Internship at Poniente Capital, Private Equity Summer Associate (M&A), 2017, Madrid (Spain) - Internship at Credit Suisse, Investment Banking Summer Associate (M&A), 2018, London (UK) - Pro-Bono Consulting Project at Botanic Treasures (Strategy), 2019, Nairobi (Kenya) - MBA World Summit at UNSW Business School, 2019, Sydney (Australia)

  • Area Manager at PFM Packaging Machinery Ltd
    Jun 2014 - Jun 2017 · 3 yrs 1 mo

    PFM is an international company that produces a complete range of flexible packaging equipment for Food market and Industrial applications. - Designed new market entry Strategy to drive revenue growth in targeted area and segments - Analysed customer insights, consumer trends, market analysis, competition, and best practices - Followed up with its implementation, executing multiple online and offline activities to capture new clients and to reach area goals - Established, maintained and expanded customer base, including key players in the Food space, using CRM tools - Liaised with different stakeholders (internal and external) to give quick answer to business challenges - Analysed operations in multiple FMCG manufacturing sites and advised business leaders on operational efficiency

  • Co-Founder at Martinfit
    Jan 2013 - Oct 2014 · 1 yr 10 mos

    Martinfit was an online tailoring platform that provided a service of delivering custom tailored suits and shirts. - Defined a new tailoring 2.0 concept and scaled it up to an e-commerce platform, serving clients in 15+ countries - Coordinated a team of eight talented members - Dealt with investors and VCs - Used SEO, SEM, PR, social media - Business in Spain, Operations in China - Experience in pivoting and getting up after every fall :)