Serene Liu

Strategy Insights and Planning at ZS Associates

San Diego, California, United States

About

Experience

  • Strategy Insights and Planning Associate at ZS
    Sep 2024 - Present · 1 yr 10 mos

  • Undergraduate Research Assistant at UCLA Health
    Jan 2022 - Dec 2023 · 2 yrs

    - Second authored significant publication investigating predictors of impaired sleep in youth with Tourette’s, applying rigorous data analysis to enhance the scientific understanding of sleep patterns in this population - Actively engaged in patient outreach to interview 100+ participants, meticulously conducted melatonin and baseline assessments, and performed detailed SPSS data entry to contribute to a research study exploring light therapy’s efficacy on youth with severe Tourette’s through an evaluation of circadian shifts and tic frequency

  • Consult Your Community at UCLA (2 yrs)
    • Healthcare Consultant
      Jan 2022 - Dec 2023 · 2 yrs

      Elevated customer engagement for a skincare company by conducting extensive research, analyzing market trends, and formulating actionable recommendations to enhance search engine optimization strategies, resulting in significant improvements in online visibility, organic traffic, and customer research

    • Project Manager
      Sep 2022 - Jan 2023 · 5 mos

      Skillfully directed a team of analysts under a research initiative to analyze most in-demand jobs and varying licensure regulations, leveraging project management tools to maintain streamlined workflows to deliver final recommendations that enabled workforce education client to make strategically expand across states

  • Strategy Insights Planning Associate at ZS
    Jun 2023 - Sep 2023 · 4 mos

    - Collaborated with a cross-functional team to conduct a gap assessment of market needs, analyze current offerings against customer demands, identify potential partners and suppliers, and develop an actionable go-to-market strategy roadmap that harnessed emerging technological trends to restructure client’s business model - Created impactful data visualizations and presentations, effectively communicating complex financial projections and market data to enable client to adapt to threatening industry trends and regain market positioning

  • Delivery Specialist and Shift Lead at Duffl
    Aug 2021 - Jun 2023 · 1 yr 11 mos