Serene Yee Cheng Hoon

Business Analyst | Digital Transformation | Agile Delivery

Federal Territory of Kuala Lumpur, Malaysia

About

Business Analyst with 3.5+ years of experience delivering digital transformation initiatives across banking, e-Invoicing, mobile applications, and Generative AI. Skilled in requirements analysis, stakeholder management, agile delivery, and translating business needs into scalable technology solutions.

Experience

  • Business Analyst at Axrail.ai
    Apr 2024 - Present · 2 yrs 4 mos

    • Led end-to-end business analysis and delivery of a coworking mobile application used by 2,000+ members, resulting in successful go-live within project timeline. • Delivered e-Invoice implementations for 10+ enterprise clients, reducing manual invoice submission effort and ensuring full LHDN compliance. • Drove business analysis for a Generative AI-powered mortgage advisory platform for a leading Malaysian bank, conducting stakeholder workshops, defining functional requirements, mapping business processes, and supporting AI solution design and delivery. • Delivered AI-powered chatbot solutions for clients across Malaysia and Singapore, leveraging Generative AI technologies to enhance customer engagement and automate support workflows. • Conducted requirements elicitation sessions and translated business needs into Functional Specification Documents (FSDs), process flows, acceptance criteria, and user stories within Jira. ⁠• Prepared Statements of Work (SOW), project scope definitions, effort estimations, and implementation roadmaps during pre-sales engagements. • Coordinated cross-functional teams comprising UI/UX designers, software engineers, QA specialists, and AI engineers to ensure successful project delivery. • Facilitated stakeholder workshops, sprint ceremonies, and project governance meetings to align business objectives, project timelines, and technical deliverables.

  • Quality Engineering Analyst at Accenture
    Oct 2022 - Apr 2024 · 1 yr 7 mos

    • Performed end-to-end functional, integration, and user acceptance testing for enterprise applications supporting business-critical operations. • Collaborated with business stakeholders, developers, and project teams to validate requirements and ensure solution quality before production deployment. • Developed comprehensive test scenarios and test cases based on functional specifications and business requirements. • Conducted user training and knowledge transfer sessions to support system adoption and business readiness. • Provided production support and incident management for priority issues while maintaining SLA compliance. • Participated in Agile ceremonies and contributed to defect triage, root cause analysis, and release readiness activities.

  • ERP Consultant at Titanfour Business Solutions Sdn Bhd
    Dec 2021 - Mar 2022 · 4 mos