Milan, Lombardy, Italy
MBA Graduate at IE Business School, digital marketing and e-commerce expert with over a decade of experience in the internet industry, mainly in the fashion and luxury sector. Developed, executed and measured worldwide marketing programs and gained expertise on leading digital areas, covering customer acquisition and retention, revenue growth, lead generation, brand building and website development. Passionate about growing early to mid stage digital companies. My specialties include: • Online Marketing • Multi-channel Campaigns Management • Fashion & Luxury e-Commerce • Co-marketing and editorial partnerships • Traffic Building and Customer acquisition • Email marketing and display advertising (CPM/CPC/CPA campaigns) • Affiliate Marketing, SEO, SEM, Social Shopping sites, Fashion Engines, social networks • Strategic planning and conversion rate optimization • Day-to-day agencies management.
Responsible for guiding overall digital marketing activities to drive sustainable growth for Rewoolution and lifetime value between short and long-term. Job duties include: - Design of the entire demand generation strategy to drive top of the funnel leads and optimize middle and bottom of the funnel opportunities through all digital marketing channels. - Creation of digital campaigns to enforce brand identity and consistency - Identification and scaling paid, organic acquisition, retention channels that yield the best ROI. - Development of key partnerships to expand our reach and drive new customers
- Launched the new digital flagship www.iskodenim.com - Led the brand building strategy through digital experiences and digital organizational transformation. - Provided infrastructure to build customer relationship management programs for all regions. - Influenced marketing leadership and driven digital thinking across the organization, encouraging decision makers to be consumer-centric in their strategic and tactical efforts. - Worked at the intersection of marketing, sales, strategy, product, data, business development and creative.
- Developed, maintained and improved communication channels with various stakeholders across the business - Created guidelines to enable the communication process and acted as on-going resource and reference - Supported internal and external stakeholders do develop communication plans for various purposes - Created process and information sharing methodologies to support communication.
Led the digital delivery of Fendi’s high profile campaigns across multiple digital channels, at domestic and global level. Acted as point of reference for all web marketing activities in EU, US and APAC. • Reported directly to the Global Digital Director • Maintained a multi million marketing budget and addressed it to targets of traffic and conversion. • Led strategy and creative process for all marketing campaigns across Search, Display, Video, Social and Mobile channels. • Accountable for all web marketing budgets, KPI forecasting, assessment and optimization. • Coordinated a global network of media agencies • Worked cross-functionally within the organization (Content, Design, CRM, Commercial teams) to build and implement integrated digital campaigns. • Responsible for reporting and analytics in front of board levels.