Greater London, England, United Kingdom
An impact-oriented marketer leading a team of performance focused growth and field marketers who drive 14% of sales closed won new business. Passionate about the life sciences and health care industry and supporting customers to empower them to create a healthier tomorrow for all. A strategic and resourceful thinker responsible for demand strategy and execution across Clarivate's life sciences and healthcare portfolio including the Cortellis and DRG solution suites. A true partner to our diverse global sales segments that span enterprise to SMB accounts to deliver them quality leads and meaningful sales enablement materials that have driven a 42% increase in average order value of marketing driven closed won opportunities YOY. Drive initiatives that improve lead generation, progression and opportunity to close velocity (+5% YOY). Partnering with content, thought leadership, external comms, product marketing and sales enablement to create compelling go-to-market strategies. Ensuring messaging and communications are engaging, customer first and create pull through not only to leads but to closed won. Responsible for driving AI literacy within the marketing team to improve our performance and workflows. Driving initiatives to equip us to win across generative AI.
- Responsible for planning and executing the marketing plan for 3 brands across the business - Report to the Marketing Director and manage the Marketing Executive - Work directly with 3 internal business directors to ensure marketing strategy fulfils the business’s financial objectives - Instrumental in setting up a content marketing strategy and ascension model that will allow us to start driving more leads and qualify them effectively - Managed a project to improve our patient journey which resulted in a 40% uplift in the NPS - The above included working with internal stakeholders and managing an external agency to create this educational Patient Journey video - Responsible for planning and managing our customer communications, this includes managing internal and external stakeholders to create frequent content for our health and wellness blog - Work with our PPC consultant to analyse and evaluate campaigns to ensure performance against CPA and CLV KPIs - Responsible for driving customer reviews across google, Doctify and Trustpilot - Field frequent press enquiries from the likes of Stylist, Vogue, BBC, The Guardian and MailOnline - Guide the Marketing Executive with the execution of email campaigns and social media - Manage the database to ensure it is up to date and complies with GDPR
- I took a year out of marketing to kick start the growth of my own property portfolio to generate a passive income Activities included: - Researching key BTL and HMO markets in the UK - Negotiating and acquiring property 25% below market value - Sourcing and securing funding for deals - Purchasing properties according to a strict model to ensure ROI and monthly cash flow
- Managed the marketing strategy and annual schedule of 3 business intelligence brands – Therapy Trends, Dossier and FirstView - Generated leads for the sales team via product email campaigns - Worked closely with the data analyst to centralise siloed data to make tracking and tagging possible - Worked with the data analysed to create macro reporting dashboards in google analytics - Set up a social media strategy that increased relevant traffic to the store front. 10% of buyers had at some point viewed a tweet - Main success was streamlining and optimising the work between my team and stakeholders which resulted in increased marketing productivity