Madrid, Community of Madrid, Spain
I have never built my career around a single job title. What has always interested me is the same: understanding how a business can grow, what is getting in the way and how to get the right people moving in the same direction. For more than 18 years, I have worked across Europe, LATAM and Asia-Pacific in commercial leadership, international expansion and multi-site operations. My experience covers P&L, retail, wholesale, franchising, business development, partnerships, customer experience and digital transformation. I am comfortable moving between strategy and execution. I can spend the morning working on a three-year expansion plan and the afternoon solving the very practical reason why a store, partner or team is not delivering. Numbers matter, but they rarely tell the whole story. I want to understand the customer, the economics and what people are seeing on the ground. My leadership style is direct, involved and honest. I set high standards, give people context and responsibility, and stay close enough to help when things become complicated. I do not believe in managing only from a spreadsheet, although I definitely want to see the numbers. I am naturally curious and drawn to businesses where there is something real to build, fix or rethink. I enjoy international complexity, different cultures and sectors I still have something to learn about. What matters to me is believing in the business, the challenge and the people involved. Italian, based in Madrid. I work in Spanish, English, French, Italian and Portuguese.
Full P&L ownership of retail and wholesale operations across Europe and the Americas for an international accessories brand. • Designed and executed the expansion from 3 to 20 locations across Spain, Italy, Portugal and France in six months • Managed the complete opening process, including site selection, lease negotiations, fit-out, recruitment and launch • Built and led the international retail and wholesale teams and the operating structure required to support rapid multi-country growth • Negotiated wholesale and distribution agreements with department stores and premium retail partners across Europe and the Americas • Improved store profitability through disciplined management of conversion, ATV, UPT, sell-through, shrinkage and product mix • Managed airport and travel retail, outlets and pop-ups, adapting assortments and visual merchandising while protecting full-price positioning
Led the retail and customer experience agenda across 10 European markets for six years. Retail generated 40%+ of total EMEA revenue across own stores, franchises, concessions, outlets and shop-in-shop locations. • Managed the P&L and commercial performance of the EMEA retail network, translating customer, product and store KPIs into market-level action plans • Led the EMEA retail digital transformation, launching Click & Collect, Ship from Store, digital POS and NPS measurement across markets and formats • Created the brand’s first European CRM, loyalty and clienteling programme, strengthening repeat purchase and customer lifetime value • Expanded the franchise network across 6+ European markets, sourcing partners, negotiating commercial terms and developing onboarding, training and compliance programmes • Secured prime retail locations and negotiated leases for 10+ openings in major European cities • Developed seasonal visual-merchandising standards with the global team, ensuring consistent brand execution across partner-operated locations
Founded and managed Princesse Décadente, an independent jewellery and accessories brand developed in parallel with my corporate career. • Designed jewellery and cashmere pashmina collections, taking products from initial concept through development and final production • Managed sourcing, supplier relationships and production in India and Italy • Oversaw importing, pricing, inventory and logistics • Built the brand’s visual identity, e-commerce presence and digital communication • Sold collections online and through selected independent stockists
Managed approximately 40 points of sale across Southern Europe, including own stores, El Corte Inglés concessions, outlets and shop-in-shop locations. • Led sales performance, retail operations, people management and visual-merchandising execution across the network. • Developed seasonal commercial, promotional and visual-merchandising plans aligned with the brand strategy. • Recruited, trained and coached store teams, focusing on customer experience, conversion, ATV and operational standards.