Taichung City, Taichung City, Taiwan
I am a Visual Designer with a background in retail space design and art curation, passionate about transforming spaces into meaningful experiences. Whether optimizing customer flow at IKEA or creating cross-media art installations, I aim to design environments that tell stories and foster human connection. At IKEA, I lead store layout and visual design projects, leveraging AutoCAD and Revit to simulate 3D spaces with precision. My work has enhanced customer engagement and supported multiple large-scale marketing events. Notably, I spearheaded redesign projects that boosted sales performance by triple digits, earning recognition as one of the most reliable collaborators on the team. Colleagues describe me as calm, detail-oriented, and dependable—someone who bridges diverse perspectives and ensures projects are executed effectively. I believe design is not only about solving problems but also about creating meaningful experiences through aesthetics and cultural empathy. Currently, I am expanding my expertise in cross-disciplinary design and art project management, seeking opportunities to integrate spatial design, local culture, and digital art to generate lasting impact.
Focused on Market Hall planning and campaign-based visual merchandising at IKEA Neihu Store, translating commercial priorities into intuitive product displays and customer-friendly shopping flows. 1. Planned and executed visual design strategies across 2,000+ sqm of retail space. 2. Led the Swedish Food Market redesign, driving 140% YoY sales growth for cinnamon rolls and frozen meatballs. 3. Directed the Home Decoration area regrouping project, achieving 170% YoY sales increase. 4. Utilized AutoCAD and Revit to build 3D simulation models, reducing design-to-construction communication time by 30%. 5. Collaborated with the sales team to deliver 5+ large-scale promotional campaigns, enhancing customer engagement. 6. Recognized by managers as a reliable collaborator and frequently entrusted to lead cross-departmental projects.
1. Public Art Stage Curtain (Graduate Project): Integrated textiles and digital visuals into a large-scale installation, highly praised by faculty and peers. 2. Led the planning of the team's participation in the 2022 Taiwan Design Expo, "美力年代" (Ms. Perfume), curating the digital interactive exhibition and overseeing the scarf display. 3. Designed "Mist Maze" scarf pattern for the "2024 Majestic Collection" series
Creative Digital Design Course Assistant Processing Art Workshop: Guided students to create interactive digital artworks, showcasing cross-disciplinary teaching and design abilities.
Design Assistant Assisted in interior design projects and on-site construction Translated design concepts into visual representations
Summer Intern Managed field survey data and community platforms for the "台東食育提案所" project Assisted in design research and execution for projects such as "世界最美教科書展" (The Most Beautiful Textbook in the World Exhibition) and "city tale"