Paris, Île-de-France, France
Challenge-addicted project manager with expertise in transformation project steering, digital business development, and international strategy. 🇫🇷🇺🇸🇮🇹🇬🇧 Working for Yext : a software platform that collects and organizes content from across the enterprise to deliver relevant, actionable information — in the form of answers — wherever people ask questions about a business.
Managing and growing a +3M€ portfolio of strategic accounts in various industries based in EMEA. Main missions: • Customer satisfaction and ROI demonstration • Product adoption • Contract renewal and upsell Account management : •Drive Kickoff meetings to align with customers’ goals & requirements •Regular calls/visits with customers' C-levels & power users •Detect and grow opportunities in clients’ organization •Drive Strategic Business Review with customers' C-levels •Lead Customer Success Managers to help them build solid renewal & upsell strategies Internal operations : • Planning management & coordination of internal teams (Legal team, Data analysts, Solution Expert, Support and Implementation teams) • Be the client's advocate and give feedbacks to the Product team on how to improve our platform Results & Achievements: FY26 President Club winner: 100% renewal plus incremental #1 in EMEA
Managing the complete lifecycle of enterprise client accounts, including onboarding, training, customer support, subscription renewals and upsells, and quarterly business reviews : • Presenting Contentsquare solutions to key clients • Maintaining awareness of client needs and opportunities for expansion • Understanding the competitive landscape and new industry developments and standards • Driving positive customer success outcomes: retention, expansion, churn reduction, client advocacy, and account lifetime value • Ensuring Contentsquare product adoption, client satisfaction, and account health by collaborating with Marketing, Product and other teams throughout the whole customer journey
- Ensure website visibility and improve search engine performance to drive traffic (SEO optimization) - Budget management across Display, SEA, affiliation, retargeting, RTB, emailing sources - Management of service providers: media agencies, affiliation platforms, performance marketing agencies. - M-commerce: Optimization and launch of Apps (Android and IOS) - Monitor innovation in acquisition marketing and implement actions on a “test and learn” basis. - Set up partnerships (sales, marketing and legal). - Media campaigns management - Identify and define KPIs to monitor and analyze overall performance Communication : - International press relations and brand spokesperson 7/11/2016 🏆 6 months after its launch, Collettiamo is ranked 2nd among the winners of the “StartUpay Contest”.
- Management of marketing actions across all sources of paid traffic: Affiliate marketing Display retargeting Price comparison SEO - Strategic web and press partnerships - PR agency coordination (interviews, radio & trade shows) - Global performance analysis (website, physical stores)
- Increase revenue on Shopbot - Product catalog optimization - Negotiation, recruitment and management of partner relations - Compliance with price comparison and traffic budgets - Benchmark analysis for Italy, Spain, Portugal - Coordination of local actions with relevant departments (operational marketing, sales, e-mailing, legal) - Performance monitoring and analysis