Serdar Çepniler

General Manager of Consumables and Books at Amazon Türkiye | INSEAD | Boğaziçi University Electrical & Electronics Eng

Istanbul, Türkiye

About

As a former management consultant, entrepreneur and a founding member of Amazon Turkiye, I have led various business, technology and operations teams, solving complicated business structure problems and improving top-line and bottom-line of large categories simultaneously. Currently, I am General Manager of Consumables and Media Business Units (USD XXX MM topline) at Amazon Turkiye

Experience

  • Amazon (7 yrs 10 mos)
    • General Manager | Consumables (FMCG and Beauty products) and Books
      May 2024 - Present · 2 yrs 2 mos

      Member of Executive Committee, direct report of Country Manager of Amazon.com.tr General Manager of Consumables and Books Product Families, with end to end PNL responsibility of Grocery, Health and Personal Care, Pet Products, Beauty and Books categories. Leader of 50+ FTE sized team. Leading corporate wide strategic planning programs

    • General Manager | Consumer Electronics
      Sep 2022 - Apr 2024 · 1 yr 8 mos

      Member of Executive Committee, direct report of Country General Manager of Amazon.com.tr. General Manager of Consumer Electronics covering personal computers and their peripherals (laptops, desktops, monitors, printers), IT components (storage, memory, networking devices) and gaming consoles/accessories. Leader of 30+ FTE sized team. Leading corporate wide strategic planning programs

    • Department Head | Supply Chain and Instock Management
      Sep 2020 - Aug 2022 · 2 yrs

      Leader of demand planning (forecasting, buying, optimal inventory management) and supply chain product management department (Instock Management with size of 10+ FTE)

  • MBA Intern at The Abraaj Group
    Feb 2018 - May 2018 · 4 mos

    Worked at The Abraaj Group's Istanbul office as an MBA intern. • Supported Chairman of a recently acquired company to manage the first 100 days after acquisition by designing new management onboarding plan, building various economic and financial models and steering sourcing and pricing projects • Joined executive committee meetings of the portfolio companies and contributed to various strategic discussions, such as financing discussions, M&A opportunities, long term business strategy • Assessed attractiveness of potential target companies by analyzing industry growth forecasts and competitive landscape, having expert calls, evaluating companies’ metrics and building LBO models

  • Summer Consultant at Boston Consulting Group (BCG)
    Jul 2017 - Aug 2017 · 2 mos

    Received internship offers from London offices of 2 firms among MBB and accepted BCG's offer to work as Summer Consultant for two months. During the internship, I took part in i) designing post-merger integration strategy of a global insurance company and ii) conducting commercial due diligence of a joint venture opportunity between two global asset managers.

  • Chief Operating Officer at ininal
    Jun 2014 - Nov 2016 · 2 yrs 6 mos

    Joined a fintech start-up as an early employee, at the right time and the right place (Series - B), and grew with the start-up, becoming an influential leader as we built a USD XXM business. Things that I am most proud of helping building are: • Formed sales forces strategy, hired direct sales force employees and leveraged crowdsourcing sales force solutions; increased the number of cards sold per distribution point 3 times in 3 months • Designed pricing strategy of products and channels by analyzing elasticity and competition; increased revenue per active user by 200% while maintaining +150% user and sales growth per annum • Increased number of sales points from 2K to 10K through forming partnerships with retailers and banks • Restructured ininal’s operations and increased pre-paid card supply from 10K per month to 200K per month while lowering inventory and unit production cost • Steered executive committee meetings and focused company’s resources; achieved 8 times increase in number of active customers, 10 times increase in card sales and 15 times increase in processed volume

  • Oliver Wyman (Istanbul, Istanbul, Türkiye)
    • Senior Consultant
      Jan 2014 - Apr 2014 · 4 mos

      Joined Oliver Wyman Istanbul office straight out of undergraduate studies and mainly worked in financial services projects. Below are selected engagements: • Built customer segmentation and product strategies of a bank, generating USD +100M of additional value • Ran market due diligence of a bancassurance deal worth USD 5B premium over 10-year period • Engineered strategy of building a regional credit rating agency including 7-year financial estimations • Developed 5-year treasury business and infrastructure strategy of a major bank • Assessed USD +1B per annum revenue opportunities in consumer finance sector for a telecom company • Constructed pricing strategy of a Private Equity portfolio company to increase operating margin by 10% • Evaluated potential upside of changing reassurance structure of an insurance company to improve profits

    • Consultant
      Sep 2012 - Dec 2013 · 1 yr 4 mos