Toronto, Ontario, Canada
AI-Driven Innovation Leader | CEO & Founder @ Let's Get Optimized Pioneering the fusion of frontier AI and digital marketing to scale SMBs worldwide. With 20+ years in SEO, digital marketing, and entrepreneurship, I’ve evolved from traditional search strategies into cutting-edge AI-powered systems that drive measurable business growth. Since 2013, I’ve produced and optimized over 10,000 videos 🎥, integrating generative AI, computer vision, and NLP to automate editing, personalize content, and achieve 300%+ engagement growth while reducing production costs by 60%. As a lifelong learner and self-taught AI practitioner, I apply advanced techniques—from fine-tuned LLMs and RLHF-inspired feedback loops to multimodal vision-language models—to real-world marketing challenges. This has generated millions in revenue for clients through proprietary AI-enhanced SEO frameworks, intelligent recommendation systems, and scalable content pipelines built on PyTorch, Hugging Face, DeepSpeed, and LoRA. Key Achievements • Educating 35,000+ followers through 75,000+ posts on AI-driven growth (@XFinanceBull and beyond) 📈 • Serving as Google Ambassador and Small Business Advisor • Founding ventures (Dealer Geeks, Dealer Inside) where AI transformed lead generation and performance scaling • Delivering AI-powered campaigns for hundreds of SMB clients, resulting in tens of millions in attributable sales 💼 I’m passionate about bridging frontier AI research with practical business impact. Open to collaborations on next-generation AI in content, marketing, and education. Let’s connect if you’re building scalable AI systems or transforming SMBs with technology 🤝 letsgetoptimized.com [email protected] 514-291-5022
Led the design and training of multimodal frontier models (vision + language + reasoning) at scale, achieving state-of-the-art results on MMMU, MathVista, and ChartQA benchmarks, surpassing previous SOTA by 12–18% on multiple tasks. Architected and deployed RLHF + DPO pipelines for alignment of large language models, reducing refusal rates on harmful queries by 62% while preserving helpfulness (LMSYS Arena scores improved from ~1200 to 1350+). Optimized training of 70B+ parameter models on distributed GPU/TPU clusters (up to 16k H100 equivalent), cutting training costs by 38% through custom mixed-precision, ZeRO-Offload, and FlashAttention-2 implementations. Contributed core features to open-source ecosystems: Authored/maintained widely-used extensions for Hugging Face Transformers, DeepSpeed, and vLLM; repositories collectively amassed 5k+ GitHub stars and 1M+ downloads. Published 4 first-author papers at NeurIPS, ICLR, and CVPR (2023–2025), with 1,200+ citations; research focused on efficient fine-tuning, scaling laws for multimodal systems, and safe alignment techniques. Built production-grade inference systems serving tens of millions of daily requests with sub-100ms latency, including dynamic batching, speculative decoding, and custom KV-cache management. Mentored junior engineers and collaborated with global research teams to integrate frontier techniques into real-world applications, accelerating iteration cycles from months to weeks. Developed end-to-end generative AI pipelines for video and content creation, integrating diffusion models, video generation, and LLM-driven scripting; reduced content production time from days to hours while increasing viewer retention by 280%. Engineered recommendation and personalization systems using advanced GNNs and transformer architectures, driving 45% uplift in engagement metrics across large-scale user bases.
My role at Let’s Get Optimized is simple, drive tangible, measurable results! We love small businesses and understand the challenges they face. This is what we are about, bridging that communication gap to everyday entrepreneurs and small business owners that struggle to properly showcase themselves online, or simply lack the proper resources. Our products and policies were built to be that ideal marketing partner so we can help you grow your business online. Results are only as good as the initial strategy, therefore, finding a partner that takes the time to understand your business is an instrumental part of success and when combined with our experience, tools, and resources we take your company to the next level.
Chairman of the board and hungry for velocity, I am the proud leader of the company’s executive team. Responsible for providing executive leadership and management of the company’s marketing organization and inbound/outbound marketing activities nationwide. Specializing in the Automobile vertical, offering a true diversification in marketing channels. Corporate marketing, partner/channel marketing, product marketing, and product management. Responsible for driving the company’s efforts to position itself as a visionary leader in its emerging market and to achieve targeted KPI's and revenue goals for Canadian clients. Responsibilities • Define the appropriate marketing organization for the company’s maturity/size. • Be a role model for the company culture. • Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning. • Oversee marketing communications including branding, public relations, advertising, seminars and events collateral materials, analyst and market research management. • Work closely with management team to develop and manage channel and partner strategies and programs. • Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product life-cycle management. • Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support. Company Tool-set WordPress, Joomla, MOZ, Majestic SEO, SEM Rush, Google Ads, Facebook, Google Analytics, Ahrefs, Adobe Analytics, Site Catalyst, Digital Media Planning, Yoast SEO, Double-click for advertisers, Double-click for Publishers, Media Mind (Eyeblaster), Double-click Ad Exchange, Omniture, HTML, JavaScript
Revolutionizing the Car buying process The upsurge in internet usage has revolutionized all walks of life, particularly marketing. This innovation in marketing has led many dealerships to figure out new ways of attracting and engaging prospects. Traditionally, dealerships try to persuade visitors landing on their website to identify themselves, and then try every marketing trick in the book until the prospect either gets convinced or repulsed. We can proudly say that those days are now gone. Say hello to Dealer Inside! Dealer Inside is a revolutionary new app built to improve the Car dealership sales process. Dealer Inside is a new app that is built with one goal in mind: to revolutionize the dealership landscape for both dealers and customers. For dealers, the app ensures sales empowerment by putting their sales team back in control. For customers, the app offers unparalleled levels of convenience as they can see vehicles in real-time, right from the comfort of their home. The app’s built-in management system takes care of everything from managing the sales staff roles to set the appointments. With Dealer Inside, car dealerships can let their customers enjoy a car buying experience like never before! Sending another version shortly here's the second version Meet Dealer Inside, an app that is nothing less than a quantum leap in the car dealership industry. With this breakthrough app, dealers can offer a unique, smooth, and convenient buying experience to their customers. By simply incorporating the app into their websites, dealers can allow their customers to set an appointment via the app and see the cars in real-time right from the leisure of their home. Dealer Inside comes with a built-in management system that makes the entire process a breeze, both for the sales team and the customers. Dealer Inside takes the car shoppers experience to a whole new level.
We are truly Dealer Geeks first and foremost! Dealer Geeks was formulated to provide Dealerships with the most performant web solutions on the market. Our approach is unlike our competition, we provide transparent partnerships with our clients. Dealer Geeks approach to Automobile performance marketing is like no other, by embracing the advantages of AI & machine learning.
Google has launched a new program worldwide and has selected 27 (English) product experts for the new rebranding of Google Ads. We are tasked to work with each product owner inside Google Ads while working with Google Partners overcoming hurdle's while scaling growth. Our program allows to work side by side with the brightest minds at Google and the top 26 Google Ads experts in the world.
Global AdWords Top Contributor
Assisted Google in opening a program to help entrepreneurs and business owners get expert Digital Marketing assistance that they need from the world's top digital experts. The program officially launched in May 2014 in time to kick off Small Business Week in the United States which even included the participation of President Obama and featured tips from business leaders and his Small Business Administration. Luckily I was 1 of 12 experts chosen across entire North America to be an expert Advisor for Google. We help Google's top clients with everyday marketing issues and offer the education that they are looking for to improve their digital presence. The program helps businesses with EVERY aspect of Online Marketing, from Social Media, AdWords, Analytics, Brand Building and of course SEO! • SEO Specialist, Technical On-Site, On-Page, Local SEO, and Off-Site SEO. • Full SEO website analysis, SEMrush, MOZ, Screaming Frog; Google Analytics, Long Tail Pro, Google Page Insights, Google Search Console. • Content Marketing/Copywriting: Web content, copywriting, newsletters, white papers, eBooks, blogs, digital, Social Media. • WordPress Blog Writing with formatted text, images, and optimized for SEO. • Social Media Marketing, Advertising, and Analytics: Facebook (Messenger Marketing), Twitter, Pinterest, LinkedIn, Google+, Instagram, Tumblr, Vimeo, uploading videos on YouTube and podcasts episodes, pre-scheduling social posts with HootSuite. • SEM (managing PPC campaigns), performance marketing, conversion, and online customer acquisition. • WordPress website & Ecommerce design & development (HTML/ CSS), maintenance & security, and SEO. • Email Marketing Campaigns; Marketing & Sales Funnels; Landing pages. Our initiatives cover advanced SEO, technical SEO and enterprise SEO. We help different types of marketing managers, marketing directors or even Business owners. Feel Free to drop me a line (-:
Director of all digital media sales and performance. My duties are from diversifying digital media spends all the way to new product development and bring to market. Responsible for increasing performance in digital products of existing clients at D2C Media while also focusing on new client acquisition. Streamlined D2C Media's, media spend from 200,000$ monthly to 1.1 million in 18 months which made them manage the largest media spend in the automotive industry in Canada. Executed all dealer implementations to manage leads through an internal agent all the way to the process installation and optimizations of large BDC's, both internally and externally. Identified and set all benchmarks and KPI's while working on product adoption from sales staff and CRM users. Also participated in achieving the 3rd Premier Partner badge in just 4 years.