New York City Metropolitan Area
I am a results-oriented marketing manager with a passion for using marketing to help businesses grow and achieve their goals. I have years of experience in digital marketing, with a focus on brand awareness, B2B lead generation, and sales. I am a creative thinker who is not afraid to experiment with new marketing strategies. I am also an excellent communicator and writer, with a proven track record of creating engaging and persuasive content.
Lead digital marketing strategy and execution across integrated, multi-channel campaigns for regional, national, and mission-driven brands. Own performance media planning, activation, and optimization across Google, Meta, LinkedIn, programmatic, streaming audio, and emerging AI-driven search environments—partnering closely with creative, content, and client teams to drive measurable growth. Lead end-to-end digital strategy across paid search, paid social, programmatic, and performance media Architect and manage complex campaign structures with multi-market, multi-audience targeting Oversee six-figure monthly media budgets with accountability for efficiency, scale, and ROI Develop SEO and AEO strategies aligned to AI search, LLM discovery, and evolving SERP behavior Translate analytics and performance data into clear insights and recommendations for clients Collaborate cross-functionally to align paid media, content, and creative into unified growth engines Build repeatable frameworks and best practices to scale performance across clients and verticals
Work with creative teams, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Assist in the development and implementation of client brand strategies. Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation. Provide market research, forecasts, competitive analyses, campaign results, and consumer trends. Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites. Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team.
Managed a team of 15-20 employees to promote the culture, values, and mission of Starbucks and to provide customers with high satisfaction with their beverage, environment, and experience. Developed employees from hiring and initial training in trade skills, teamwork, and excellent customer service as well as coached veteran employees in areas of opportunity and growth. Communicated Starbucks initiatives with the team effectively - cascading information from the shift supervisor team to the baristas including food safety protocols in light of COVID-19, new diversity initiatives regarding Starbucks hiring practices, and team events to drive employee engagement.
Pitched, researched, and wrote stories for bostonmagazine.com, working with the Health Editor directly to shape and promote editorial content, conducting and transcribing interviews as needed. Kept up to date with trends and developments relating to the magazine’s subject matter, producing content for social media networks such as Facebook and Twitter, as well as writing for search engine optimization.
Assisted research on a published project that examined the impact of education on attitudes towards terrorism. Collected and input survey results into an internal database and ran regression data analysis to determine changes in social attitudes towards terrorism as well as the significance of new knowledge towards these changes.
Checked library materials out to users and processes returns and answered general questions about the library both in-person and over the phone. Sorted books and maintained order in the stacks by assisting in stacks maintenance activities: shelf reading, inventory, shifting, pick-ups, sorting and pre-shelving, and special projects.
Collaborated with a team of editors to cultivate the content and character of the Gavel by managing writers focused on news content. Generated ideas for stories each week for the online publication, as well as the monthly print edition. Researched, wrote, and edited news stories and features for both print and online media, conducting interviews, either in person, over the phone or via email as needed.