Dallas-Fort Worth Metroplex
Results-driven Senior SEO Professional with 16+ years of enterprise experience spanning agency and in-house environments. Expert across all SEO disciplines — SEO Strategy, Content Strategy, Technical SEO, and Analytics — with recognized leadership in AI SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO). Trusted by Fortune 500 brands including Toyota to pioneer AI-era search visibility, delivering up to 16,000% organic traffic growth through data-driven roadmaps and cross-functional leadership. Skills Client Relationship Management · Data Analysis & Reporting · Enterprise E-Commerce SEO · Keyword Research & Analysis · On-Page & Off-Page Optimization · SEO Strategy Development · SEO Tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, and Screaming Frog) · Team Leadership & Development · Technical SEO Audits
https://seodallasagency.com [email protected]
1. Architect AI SEO and Generative Engine Optimization (GEO) strategy across toyota.com (470K+ URLs) and buyatoyota.com — integrating AEO frameworks to secure AI Overview citations in Google, Perplexity, and MS Copilot results 1. Pioneered LLMO (Large Language Model Optimization) program ensuring Toyota content is accurately cited by ChatGPT (OpenAI), Claude (Anthropic), Perplexity, Profound, Grok (xAI), MS Copilot, and Ollama (for sensitive internal data) 1. Leverage full AI SEO toolkit — Claude (Anthropic), ChatGPT (OpenAI), Perplexity, Profound, MS Copilot, Grok (xAI), and Ollama — to power content gap analysis, competitive benchmarking, and GEO/AEO readiness audits at enterprise scale 1. Build 2026–2027 SEO roadmap integrating Generative AI Search (GAS) optimization, AEO content structuring, LLM citation strategy, and technical remediation across T-Com, BAT, Owners, Racing, and SEO Footer Pages — coordinating across 3 external agency partners and 8–9 product owner teams 1. Conduct enterprise-scale technical SEO audits via Screaming Frog & Sitebulb — resolving crawl budget waste, indexation gaps, and site architecture issues; optimize structured data/schema for AI crawler accessibility and AI Overviews eligibility 1. Direct buyatoyota.com domain migration strategy: 301 redirects, XML sitemaps, Search Console change-of-address, and authority consolidation — preserving rankings across traditional SERPs and AI-generated search landscapes
⦁ AI & SEO Integration: Integrated AI tools such as ChatGPT, & Gemini to scale content creation, create highly effective SEO AI scripts, increase AI generated search snippets, and automate SEO workflows—reducing manual research time by 60% and increasing content output by 4x without compromising quality. Used AI to generate optimized sales pages and blogs, metadata, and SERP-focused copy, contributing to a 42% increase in first-page rankings across multiple client campaigns. Data Analysis & SEO Reporting: Used Google Analytics, Looker Studio, Search Console, and SEMrush to track KPIs and ROI. Utilized 30+ custom dashboards, cutting reporting time by 40% and speeding up client decisions. ⦁ Keyword Research & Content Mapping: Created keyword strategies aligned with funnel stages and content types. Built a keyword universe and content plan that boosted featured snippets by 500% and doubled top-3 rankings in six months. ⦁ Local & Multi-Location SEO: Optimized local SEO for 30+ automotive dealerships. Improved Google Business Profiles, landing pages, and citations—raising map pack visibility by 71% and foot traffic by 31%. ⦁ On-Page Optimization: Re-optimized 100+ landing pages with better metadata, linking, and AI-enhanced content. Led to stronger keyword rankings and a 38% increase in organic sessions. ⦁ SEO Strategy & Road Mapping: Built a 9-month SEO plan balancing quick wins and long-term growth. Boosted organic visibility by 62% and increased marketing-qualified leads by 44% for a automotive client. ⦁ Team Leadership & Collaboration: Managed a 4-person SEO team and worked closely with dev, paid media, and account teams. Improved delivery speed and campaign efficiency by 30% through agile workflows. ⦁ Technical SEO: Led technical audits and fixes for 30+ enterprise sites. Improved site structure, crawl efficiency, indexing, and Core Web Vitals—cutting crawl budget waste by 35% and boosting indexation.
1. Oversaw $800K annual SEO operation and led a 6-person SEO team — designing AI SEO and GEO (Generative Engine Optimization) strategies that boosted organic visibility 62% and marketing-qualified leads 44% for enterprise automotive clients via AEO-structured content targeting Answer Engine placements 1. Deployed LLMO frameworks and AI-powered workflows using ChatGPT (OpenAI), Claude (Anthropic), Perplexity, MS Copilot, and Grok — scaling content 4× and cutting research time 60%, driving 42% increase in first-page rankings 1. Built keyword universes and topic clusters aligned with GEO signals and AI Overview triggers — increasing featured snippets 500% and doubling top-3 rankings in six months; led technical audits for 30+ enterprise sites improving Core Web Vitals and LLM discoverability 1. Elevated local SEO for 30+ automotive dealerships through Google Business Profile optimization, citation cleanup, and NAP standardization — boosting map pack visibility 71%; led and mentored an in-house SEO team of 6
• Advanced SEO Strategy: Led SEO for Take 5 Oil Change, Car Wash, and Auto Glass Now, optimizing 500+ pages. Increased non-branded keyword rankings by 48% and organic traffic by 35% in 90 days. • Content Pruning: Removed 1,200 low-quality pages. Boosted organic traffic by 25%, improved top-10 keyword rankings by 10%, and cut crawl time by 22%. • Duplicate Content Resolution: Fixed duplicate headers on 300+ local pages in overlapping cities. Reduced duplication by 85% and improved local keyword visibility by 14%. • Local SEO & NAP Consistency: Standardized NAP and schema across 500+ locations. Drove a 71% increase in map pack impressions, 22% more local calls, and 31% more foot traffic. • Executive Presentations: Created 20+ strategy decks for internal teams and executives. • Redirect Strategy: Implemented 100+ 301 redirects from low-quality pages. Improved SEO quality score, increased sessions by 18%, and reduced bounce rate by 12%. • Site Migration Oversight: Managed migration of 1000+ URLs. Achieved 100% Core Web Vitals compliance, preserved 97% of backlinks, and limited traffic loss to under 3%. • Sitemap Optimization: Cleaned 1,100 low-value URLs from the XML sitemap. Boosted indexation by 26% and reduced crawl depth by 19%. • Social Media Strategy: Built Elevate Digital’s strategy across LinkedIn, GMB, Twitter, and Facebook. Grew followers by 47%, engagement by 62%, and referral traffic by 28%.
1. Led AI-integrated SEO strategy for Take 5 Oil Change, Car Wash, and Auto Glass Now — applying GEO (Generative Engine Optimization) and AEO frameworks across 500+ pages, lifting non-branded keyword rankings 48% and organic traffic 35% in 90 days 1. Implemented AEO content structuring and schema enhancements to secure AI Overview citations; used ChatGPT (OpenAI) and Perplexity for AI-readiness audits and content gap analysis across 500+ locations 1. Executed strategic content pruning of 1,200+ pages improving AI crawler accessibility and organic traffic 25%; managed 1,000+ URL site migration with under 3% traffic loss and 26% lift in indexation