Sena Nur ŞAHİN

Industrial Engineer | Sales Operations & CRM

Istanbul, Türkiye

About

As an Industrial Engineer specializing in B2B SaaS environments, I approach business growth through the lens of data integration, process optimization, and operational efficiency. Over the past 4 years, my experience has spanned across the entire commercial lifecycle—from building custom CRM tracking models and driving inbound/outbound lead generation to streamlining financial operations and managing core client retention frameworks. My professional execution is deeply rooted in continuous self-growth and accountability. Whether structuring revenue forecasting models directly alongside C-level executives or scaling digital tool adoption across cross-functional teams, I focus on transforming unorganized operational data into strategic corporate value. Driven by an entrepreneurial spirit, I look forward to taking on complex operational challenges and contributing to high-impact business development structures.

Experience

  • AbilityPool ()
    • Sales Operations & Business Development Coordinator
      Feb 2024 - Apr 2026 · 2 yrs 3 mos

      Formulated and optimized B2B SaaS sales operations, CRM architecture, and executive pipelines directly alongside the CEO. Managed end-to-end financial operations, data infrastructure, and cross-functional workflow improvements to decrease pipeline friction and accelerate lead conversion. - Built custom tracking frameworks on HubSpot and Excel to segment corporate leads by budget, industry, and decision-making authority. - Managed subscription renewals, oversaw automated invoicing workflows via Paraşüt ERP, and executed data-driven retention and pricing models. - Strategized monthly B2B webinar series and impact-focused newsletter sequences, converting cold enterprise targets into active pipeline opportunities. - Led internal recruitment workflows, audited team KPIs, and conducted weekly training sessions to accelerate digital tool adoption across the team. Tools: Microsoft Office, Apollo.io, HubSpot, Sales Navigator, Google Ads, Meta, Paraşüt, Mailchimp, Canva, Google Workplace.

    • Sales Development & Marketing Assistant Specialist
      Aug 2022 - Feb 2024 · 1 yr 7 mos

      Focused on outbound lead generation, data qualification, and campaign performance analytics to build a scalable B2B enterprise pipeline. - Sourced and qualified high-value corporate personas using LinkedIn Sales Navigator and Apollo.io workflows. - Structured and tracked automated email sequences, analyzing core engagement metrics (open, click-through, and conversion rates). Tools: Apollo.io, LinkedIn Sales Navigator, Google Workplace.

  • Production Planning Intern at Ülker
    Jan 2024 - Feb 2024 · 2 mos

    Gained hands-on experience in short-term production planning, data tracking, and material workflows within a fast-moving consumer goods (FMCG) manufacturing environment. Observed daily, weekly, and monthly production planning and material procurement workflows on-site. Assisted with data tracking and inventory control processes executed via SAP (ERP) software. Analyzed production performance and demand forecasting datasets using Microsoft Excel to support internal reporting.

  • Human Resources Intern at Aisin Otomotiv
    Jul 2023 - Aug 2023 · 2 mos

    Supported corporate human resources operations, talent acquisition screening, and operational workplace safety reporting in the automotive supply industry. - Supported candidate screening processes, recruitment documentation, and employee satisfaction tracking. - Assisted with staffing/norm-cadre analysis and internal engagement data reporting. - Contributed to reporting and data analysis studies within the scope of KYT (Hazard Prediction) and occupational health regulations.