Istanbul, Türkiye
I’m a Sales and Marketing professional with an engineering background and an MBA, passionate about combining technical insight with business strategy to create real impact. Having worked in international environments, I’ve learned to approach challenges with both analytical thinking and cultural awareness. I’ve led and developed teams of 15+ people and contributed to digital transformation initiatives, focusing on collaboration, growth, and shared success. What I enjoy most about my work is connecting with people, finding creative solutions, and helping teams and businesses grow. I bring curiosity, commitment, and genuine enthusiasm to every project I take on.
As the Marketing Manager at ENTES, I have overseen the company's product portfolio, marketing communications, and channel activities. Leading a diverse team of over 10 professionals across Product Management and Marketing Communications, I have fostered collaboration and alignment to support organizational goals. I have guided the product development lifecycle from concept to market launch and implemented comprehensive marketing campaigns that delivered meaningful outcomes. Additionally, I have built and nurtured relationships with our distribution network to enhance market presence and engagement. By aligning marketing strategies with business objectives, I have contributed to the company's growth and overall performance.
• Developing and sustaining solid relationships with Sales & System Integrator Partners that bring the most income for the company. • Acting as the main point of contact between Sales & System Integrator Partners and internal teams. • Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that Sales & System Integrator Partners needs are met. • Compiling reports on account progress, goals, and forecasts for internal and external stakeholders. • Developing a thorough understanding of Sales & System Integrator Partners needs and requirements and preparing customized solutions. • Negotiating contracts with Sales & System Integrator Partners and meeting established deadlines for the fulfillment of each client's long-term goals.
● Identify potential clients by researching government incentives in the target market and complete appropriate research on the prospective client’s business and equipment needs to generate new leads with the aim of creating more sales. ● Develop relationships with prospective clients, while maintaining existing client relationships. ● Negotiate trade terms with internal joint owners and sales partners, communicate and execute terms to stakeholders, follow-up the outcome. ● Launch new pricing tool to ensure aligned pricing strategy is executed. ● Market research to define the middle and long-term company targets. Achievement: Gaining incremental business from new markets aligned with profitability targets.
Responsible for all marketing actions of Final Installation Cable Management Systems (Installation Systems, Installation Materials and Industrial Cable Containment) portfolio Main Job Tasks and Responsibilities: ■ Lead strategic marketing plans for Cable Management Systems product category ■ Marketing mix, customer analysis, business plans, operation management, profitability control & report, marcom plans ■ Develop and execute the overall offer strategy for the UK ■ Manage revenues and grow the business in line with target aspirations ■ Specify local market requirements to launch the right offer for UK ■ Provide forecast accuracy with collaborated sales forecast meetings for Cable Management Systems portfolio ■ Analyze pricing, provide benchmark and pricing strategies ■ Collect and analyze market information for long term business plans
Responsible for all marketing actions of "Retail Business" portfolio (inc. WD, CMS, SAE ) in Schneider Electric Turkey. Main Job Tasks and Responsibilities: ■ Manage and coordinate all marketing activities (Marketing Mix) ■Managing all the products related issues of switch&sockets, movement dedectors, time switches and cable management systems (Marketing Mix) ■ Conduct customer researches to determine market requirements. (Customer Analysis) ■ Analysis of market conditions and competitor information. (Competition Analysis) ■ Develop and implement marketing plans. (Business Plans) ■ Manage the productivity of the marketing plans. (Control Process) ■ Monitor, review and report on all marketing activities and results. (Operation Management) ■ Determine and manage the marketing budget (Profitability Control) ■ Building,leading & operating loyalty programme ■ Leading mobile app ■ Leading & operating campaigns ■ Organizing seminars and workshops ■ Managing of new launch product process with related divisions ■ Managing marketing communication activities with MarCom team