Istanbul, Istanbul, Türkiye
Responsible for; • Product Owner of the key digital journeys on Garanti Mobile & Web and all online channels • Identification of customers’ pain points & rootcauses for existing & new products and processes via data mining tools (SQL, R, Phyton & Google Analytics) and focus groups & A/B tests • Behavioral segmentation of digital customers • Developing personalized propensity models • Defining, assessing & measuring digital journey KPIs
Responsibilities: o Focus is concentrated on 4 key customer journeys: • Existing critical journeys • New developments in all existing journeys • New customer journeys for new products • New enablers&solutions o Journey analytics uses quantitative&qualitative tools to assess the impact of each action by: • Mapping key journeys and quality check • Identifying painpoints and root causes • Assesing values at stake,developing and prioritizing • Continously assessing impact with KPIs / Dashboard o Digital customer clustering
Responsible for; • Budget & forecasting models of non-performing loans (NPL) portfolio and provisions • Monitoring the comparative performance of budgeted and realized NPL and provisions • Reporting budget realizations of NPL and provisions to senior manager and board • Composing potential credit portfolio built on different business areas to minimize credit risk via macroeconomic and sectorial analysis
The project was about layout and route optimization. At the end of the project new routes and new inventory points for internal logistic processes of Fiat Egea are designed and implemented.