Barcelona, Catalonia, Spain
Hello all, 👋🏻 I am a highly driven and results-oriented UX Researcher with a proven track record of over four years. I have sharpened my skills in spearheading user-centric product development for renowned companies like OLX Group, Jotform, and GoodHabitz. My expertise lies in leading research initiatives that deliver substantial increases in customer retention, conversion rates, and overall user satisfaction. Throughout my career, I have conducted an extensive number of generative and evaluative research sessions, synthesizing intricate findings into actionable insights that drive product design and strategy. My work has empowered cross-functional teams to prioritize effectively, resulting in cost-efficient, user-centered roadmaps and elevated user experiences. With a solid foundation in both qualitative and quantitative research methods, I excel in creating research frameworks, crafting user personas, and conducting in-depth interviews and usability tests. I thrive in collaborative environments, working closely with product managers, engineers, and designers to ensure that user needs take precedence in every decision. I am currently pursuing a challenging role as a Mid or Senior UX Researcher where I can continue to deliver impactful outcomes and help shape the future of user experience. I am particularly interested in opportunities where I can leverage my skills to solve complex user problems and contribute to the success of innovative products. Do not hesitate to reach out if you are in need of someone who can translate user insights into strategic advantages for your organization.
🚀 Created new research templates and syllabus that is now widely used throughout the GoodHabitz UX Research curriculum, 🚀 Conducted over 25+ generative in depth-interviews, allowing international stakeholders to evangelise the user’s needs across the organisation, 🚀 Synthesised findings into actionable reports, driving the creation of a new feature and deriving strategic insights for product design enhancements,
🪄 Facilitated a 30% increase in customer retention by supporting 8 product lines (Customer Excellence, Retention, B2C, C2B, Payment and Classified teams) with moderated and unmoderated usability testing, in-depth interviews, surveys, A/B testing, heuristic evaluation, and card sorting, 🪄 Led over 75 generative research sessions, impacting a user research-centred strategy across the organisation, 🪄 Empowered product managers and engineers to prioritise the roadmap effectively by developing user journey maps, creating strategic personas, providing data and using insights from research to inform cost-effective, user-centred planning, 🪄 Articulating the value of UX research to stakeholders by establishing a forum and newsletter, which resulted in 20% increase in research commissions/enquiries, 🪄 Reduced recruitment time by 10% through implementing a user-recruitment strategy for the Turkish, Indonesian, Indian, and LATAM markets, 🪄 Developed user research templates and curriculum to teach how to conduct UX Research to more than 20 colleagues,
⭐️ Increased customer satisfaction scores (SUS) from 62 (average) to 73 (above average) and boosted overall task completion by 24% through conducting over 100 usability tests using Usertesting.com and Userzoom, resulting in actionable insights, ⭐️ Achieved a 15% increase in conversion rate by creating user funnels through Fullstory to analyse user drop-off and behaviour, optimising the user journey, ⭐️ Informed product decision making through over 45 generative user interviews using recruiting platforms such as Useinterviews and Respondent.io, ⭐️ Facilitated over 5 ideation workshops and collaborate closely with cross-functional product teams to generate and prioritise ideas aimed at increasing user engagement, ⭐️ Drove the creation of 5 new features and increased user satisfaction by conducting thread analysis to identify pain points, frustrations, and feature requests from users, ⭐️ Reduced wasted development time by 10% by creating a user research structure and framework, integrating user research seamlessly within an agile SaaS environment.
🤩 Championed over 25 generative research sessions, fostering a user-centric culture that informs organisational strategy. 🤩 Created an overall framework for research process and workshop facilitation which enabled the creation of 2 personas and journey customer map used by product managers and engineers to prioritise the roadmap.