Selma Mendonça

Gerente de Vendas B2B | Consultora Comercial B2B | IA | B2B Sales Manager | AI | Chemical & Coatings

Mogi das Cruzes, São Paulo, Brazil

About

Accomplished business leader with extensive experience in multinational corporations across Sales, Business Management ,Key Account Management, and Industrial Processes (Gerdau Group / Gerdau Graphene; AkzoNobel; Sherwin-Williams; Axalta Coating Systems – formerly DuPont Performance Coatings; and Renner DuPont S.A.). Currently pursuing an MBA in Artificial Intelligence for Business (Exame/Saint Paul – expected Feb/2026), complementing an MBA in Investments and Private Banking (IBMEC, 2022), an MBA in Business Management (FGV, 2010), and a Bachelor’s Degree in Chemistry (USP, 1987). International exposure includes an expatriate assignment in Argentina and providing technical-commercial support across the USA, Canada, and Latin America. Recognized for strong leadership in multidisciplinary teams, advanced negotiation skills, and expertise in commercial strategy development, process implementation, and business growth. Certified in Lean Thinking and Six Sigma (Green Belt and Black Belt), with a proven track record in continuous improvement, operational excellence, and productivity enhancement.

Experience

  • Sales Consultant at ETS COMERCIAL DO BRASIL
    Jan 2026 - Present · 6 mos

  • Key Account-Commercial- Coatings at Gerdau Graphene
    May 2022 - Oct 2024 · 2 yrs 6 mos

    - Introduced graphene-based paint products to Gerdau Steel units. - Managed technical approvals, provided application support, and implemented an internal e-commerce process. - Achieved 100% of paint purchases within the Gerdau Group through Gerdau Graphene.

  • Sales Manager at AkzoNobel
    Apr 2017 - Jan 2021 · 3 yrs 10 mos

    - Managed commercial operations for plastic auto parts coatings, overseeing 35 active client accounts. - Led a team of 17 direct and indirect reports. - Renewed exclusive supply contract with GM Gravataí and recovered product margins.

  • OEM Sales Manager at Sherwin Williams
    May 2015 - Jan 2017 · 1 yr 9 mos

    - Managed sales and technical support for automotive and aerospace coatings. - Increased contribution margin by 6% at a key account and raised the average price per gallon by over 20%.

  • Business Manager at Axalta Coating Systems(CARLYLE GROUP)
    Dec 2007 - Jan 2015 · 7 yrs 2 mos

    - Oversaw all commercial and technical operations for APC in South America. - Key achievements: Exclusive supply agreements with Plascar, SMR, Faurecia/Magneti Marelli; 30% improvement in NPI metrics