Selin Senturk

Director of Product Strategy- Cloudsteppers | ex-URBN, ex-Zara |

Boston, Massachusetts, United States

About

Experience

  • Director of Product Strategy- Cloudsteppers at Clarks
    Jan 2026 - Present · 6 mos

    Global product strategy lead with full oversight of Cloudsteppers stores and e-commerce across footwear and non-footwear categories. Driving assortment, range strategy, and shaping the brand’s product vision, growth, and commercial performance globally.

  • Director Of Product Development at URBN (Urban Outfitters, Anthropologie Group, Free People, & Vetri Family)
    May 2016 - Jun 2023 · 7 yrs 2 mos

  • Buyer- ZARA Woman Basic Circular Knit at Inditex
    Apr 2015 - Apr 2016 · 1 yr 1 mo

    - Led sourcing and buying for circular knit and woven categories across Turkey, China, and Spain, aligning with Zara’s fast fashion timelines - Negotiated FOB pricing and collaborated with suppliers to reduce lead times while maintaining strict quality standards - Reviewed prototypes, lab tests, and fabric performance to ensure brand compliance and production feasibility - Analyzed daily sales data from over 1,600 global stores to drive repeat orders, new product development, and real-time capacity planning - Partnered with local product managers to develop market-specific styles and optimize regional assortments - Oversaw seasonal capacity planning, adjusting timelines in response to budget forecasts, trends, and shifting customer demand - Collaborated with design teams and global vendors to build trend-right seasonal collections - Led daily sales meetings, making quick buy decisions to support agile product flow - Curated and presented top-performing styles from each supplier during buying sessions, shaping final assortment decisions

  • Merchandise Manager at FB Tekstil
    May 2014 - Dec 2014 · 8 mos

    - Managed the Zara account, leading the development of new seasonal collections aligned with brand expectations - Conducted trend and market research to support collection planning and fabric innovation - Oversaw initial costings and fabric sourcing to ensure competitive pricing and quality - Visited fabric and trim mills to identify new materials, techniques, and sustainable options - Delivered fabric and print presentations received from the UK design house to internal teams - Collaborated closely with in-house designers, guiding them with customer insights and supplying appropriate fabrics to execute design briefs

  • Merchandiser at ÜNİTEKS Tekstil Gıda Motorlu Araçlar San. ve Tic. A.Ş.
    Nov 2013 - May 2014 · 7 mos