Nicola Selenu

Manager @ Google ✔ Email Deliverability Expert

County Dublin, Ireland

About

20+ years of professional experience in Anti-Abuse, Digital Marketing, Email Security and Deliverability, including people management in fast-paced work environments. Some of the numerous brands I've proudly served during my career are Adobe, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, and Groupon. Multilingual (Italian mother tongue, fluent in English and Spanish), with a Master’s in Psychology and proven experience in Communication, Public Speaking, and people management. Deep expertise in Email Marketing, SPAM fighting, and Anti-Abuse, with a genuine passion for Trust & Safety, Fraud Prevention, and Investigation. A challenge lover who takes ownership in finding new solutions, leveraging excellent problem-solving skills. Comfortable in fast-paced environments, quick to learn, and a self-starter. An expert in collaborating with multiple departments to lead projects and scale solutions globally. Experienced and referenced in editorial environments as an Editor and Writer covering High-Tech, Internet, Marketing, and Psychology. Proud member of M3AAWG (messaging malware mobile anti-abuse working group). Also, a former Stand-Up Comedian who has had appearances on TV (Comedy Central). ✪ SPECIALTIES ✪ ✔ ANTI-ABUSE: Anti-Spam filters, Phishing prevention, GDPR Law, Authentication Standards (SPF, DKIM, DMARC), Reputation, Whitelists, Blacklists, and Spam Traps. ✔ DATA ANALYSIS: ElasticSearch / Kibana, Tableau, Looker, Excel, Google Sheets, SQL, MySQL ✔ OTHER: DNS, WordPress, Compliance, Trust&Safety ✪ AREAS OF EXPERTISE ✪ ● Email Deliverability ● Digital Abuse/Fraud Investigation and Prevention ● Public Speaking, Coaching & Training ● Data Analysis and Data Visualization ✔ LANGUAGES ● English ● Italian ● Spanish ✔ PERSONAL SKILLS Problem-solving, organizational skills, strategic thinking and planning, team spirit, out-of-the-box thinking, self-starter, fast learner, meticulous, respectful of deadlines, creative, positive.

Experience

  • Trust&Safety Manager at Google
    Jan 2026 - Present · 7 mos

  • Founder at Top Deliverability
    Nov 2005 - Present · 20 yrs 9 mos

    Backed by DECADES of experience in the Email Industry, Top Deliverability’s consultants excel in meeting every client’s deliverability needs. Offering customized training and personal consultations, Top Deliverability empowers businesses and leaders to master Email Deliverability secrets, thereby reducing revenue loss from emails trapped in spam folders.

  • Principal Deliverability Lead at ActiveCampaign
    Aug 2020 - Jan 2026 · 5 yrs 6 mos

    Using extensive analysis and investigations to ensure we operate in a legal and ethical manner while meeting our business objectives. Team Lead. • Investigating reports of abuse, identifying backend bottlenecks, resolving blacklisting/blocks, and analyzing bounce logs and trends to identify potential issues • Creating and managing effective action plans in response to audit discoveries • Maintain strong relationships with Customers, Product, Sales, Support and Success teams • Proactively auditing processes, practices and documents to identify weaknesses • Resolving customer escalations with care and in a timely manner • Training employees and customers on industry best practices SKILLS: Anti-Abuse, Data Analysis, Data Visualization (Looker, Kibana, Tableau, Wavefront), SQL

  • Sr. Email Deliverability Operations (Engineering) at Groupon
    Jul 2019 - Jul 2020 · 1 yr 1 mo

    Responsible for building, managing and scaling the outbound email stack for 5 key EMEA Countries (DE, IT, IE, PL, AE) and ensuring maximum email deliverability • Perform problem recognition and analyze the root cause of email delivery issues • Use advanced analytic tools (Kibana, Tableau, Wavefront) for pattern recognition and issue resolution • Implement up-to-date Anti-Abuse measures to stop Frauds, Spam & Abuse • Build and maintain relationships with external stakeholders and industry key players SPECIAL PROJECTS: • Create and maintain the Phishing/Spoofing Education Centre • Training peers on advanced use of Kibana’s Timelion (Data Visualization Tool) The role is to ensure optimal deliverability rates through daily monitoring of outbound email and inbox placement as well as push notification traffic, following best practices, and keeping up with changing industry laws and regulations. SKILLS: Anti-Abuse, Data Analysis, Data Visualization (Kibana, Tableau)

  • Senior Deliverability Consultant (Engineering) at ContactLab
    May 2015 - Jun 2019 · 4 yrs 2 mos

    Consulting Customers to build a solid Email Deliverability strategy by: • Providing guidance during onboarding & IP warmup processes • Working to promote and train about email best-practices for optimal deliverability • Understanding and applying industry policies and procedures • Overseeing detailed investigations and communicating with clients • Give Training to Customers and peers about Deliverability APPLIED SKILLS: Kibana, ElasticSearch, Data Analysis, Data Visualization, Coaching