Selena Hopkins

Connecting Heavy Equipment Buyers with the Right Machines for Land Clearing, Grading, Excavation & Agriculture | VP of Sales & Operations

Charlotte, North Carolina, United States

About

The Right Solution. Every Time. Twenty years of experience teaches you something: customers don't need a salesperson — they need someone who understands their operation, knows the equipment, and can tell them exactly what will work and what won't. That's the standard I hold myself to every day. As co-owner and VP of Sales & Operations at Logger Shop & Construction Equipment, Inc. — soon to rebrand as Superior Equipment Solutions — I bring deep knowledge across equipment, parts, service, and the full financial picture: total cost of ownership, ROI, and long-term value. I work with businesses in land clearing, grading, excavation, timber, agriculture, mining, and grounds management, and I back every recommendation with the expertise to stand behind it. We don't just sell equipment. We deliver complete turnkey solutions — attachments, installation, diesel service, hydraulics, and parts support — backed by a team of industry experts who share the same commitment to getting it right.

Experience

  • Vice President of Sales & Operations at Logger Shop & Construction Equipment, Inc.
    Jan 2025 - Present · 1 yr 6 mos

    As Vice President of Sales & Operations at Logger Shop & Construction Equipment, Inc., I lead the strategic growth and day-to-day execution of our sales, service, and equipment operations. My role is centered on driving revenue, optimizing efficiency, and ensuring our customers have the reliable equipment and expert support they need to keep their jobs moving.

  • Major Market Account Executive at AllianceHCM
    Oct 2023 - Feb 2025 · 1 yr 5 mos

  • Small Business Owner at Hopkins Investment Management, LLC
    2015 - Oct 2023 · 8 yrs 10 mos

    Chief officer leading business operations, negotiating real estate investments, developing market strategies, establishing partner relationships, implementation of tools and channels for growth.

  • Strategic Direct Account Manager at isolved
    Jun 2022 - Jun 2023 · 1 yr 1 mo

    SaaS HCM software solutions

  • Account Executive at Charlotte Business Journal
    Aug 2021 - Jun 2022 · 11 mos