Istanbul, Türkiye
With a robust background starting as a Ceramic Engineer and evolving into a Managing Director, I offer a unique blend of technical expertise and strategic business acumen. My journey through industry giants like Tosyalı Holding, Vesuvius, and SÜPERREF has equipped me with a deep understanding of the steel and refractory sectors, from the meltshop floor to the boardroom. Key Highlights of My Journey: • Currently leading operations as Managing Director, overseeing P&L, organizational growth, and strategic planning. • Proven track record as a Marketing Director (CMO) and Sales Engineer, driving B2B revenue growth and market expansion. • Successfully led technical teams as a Chief Engineer in international projects (Tosyalı Algérie). • B.Sc. in Ceramic Sciences & Engineering complemented by MBA. I am passionate about transforming technical capabilities into commercial success and building high-performing, cross-functional teams. Strategic Planning, P&L Management, Business Development, Refractory Technologies, Iron & Steel Operations, Change Management, B2B Marketing Strategy.
As the Managing Director, I lead SÜPERREF's business operations, holding full accountability for the P&L and strategic growth. Formulating and implementing business plans to improve cost-efficiency and revenue. Driving global sales strategies and overseeing complex refractory projects. Managing cross-departmental collaboration (Production, Sales, Finance, HR). Ensuring compliance with industry standards and fostering a safety-first culture.
Orchestrated the global marketing strategy and brand vision, directly contributing to the company's revenue growth and market expansion. Bridged the gap between technical engineering capabilities and market demands in the refractory and steel industries. Strategic Planning: Defined and executed comprehensive B2B marketing strategies to increase market share in domestic and international markets. Product Positioning: Led the go-to-market strategies for new refractory solutions, aligning R&D outputs with customer needs. Market Intelligence: Conducted in-depth competitor analysis and market research to identify new business opportunities and trends. Sales Enablement: Equipped the sales team with technical marketing tools, value-proposition materials, and CRM strategies to shorten sales cycles.
Managed total refractory operations within one of the world's largest DRI production facilities. Led a diverse team of ~70 technicians and supervisors, ensuring maximum furnace availability and operational safety. Large-Scale Operations: Directed refractory installation, maintenance, and repair works for 3 Electric Arc Furnaces (EAF) and ladle stations. Complex Process Management: Managed distinct refractory strategies for: SMP1: 120 Ton capacity EAF (Scrap-fed). SMP2 & SMP3: 220 Ton capacity EAF running on 100% DRI (Direct Reduced Iron) charging, requiring specialized high-performance refractory solutions. Team Leadership: Orchestrated shift planning, training, and performance management for a 70-person technical workforce. Cost & Inventory Control: Managed refractory stock planning and budget optimization to reduce specific consumption costs.
Managed the technical sales and account operations for Vesuvius Advanced Refractories division, overseeing a strategic portfolio that included Turkey’s largest integrated steel plants and key international markets. Key Account Management (Turkey): Held primary responsibility for Erdemir and Kardemir, managing commercial relations and technical support for these major integrated steel producers. International Territory Management: Led technical sales operations across a diverse region including Algeria, Azerbaijan, Cameroon, and Georgia. Technical Consultancy: Provided on-site technical solutions and field engineering support to optimize steel production processes using advanced refractory technologies. Business Development: Identified new opportunities within the region and maintained strong relationships with plant managers and technical teams.
Marked the transition of my career from operational engineering to technical sales. Managed the commercial operations and client relationships for the Iron & Steel industry across Turkey’s most active industrial zones. Regional Management: Held full sales responsibility for the Marmara and Black Sea regions, managing a portfolio of key steel producers. Technical Sales: Leveraged my previous meltshop background to provide technical consultancy and select the right refractory solutions for client furnaces. Client Relations: Built and maintained strong partnerships with plant managers and purchasing departments, ensuring customer satisfaction and repeat business. Market Activity: Conducted regular plant visits to monitor product performance and identify new sales opportunities.
This role served as the cornerstone of my career, where I gained my foundational hands-on experience in steelmaking operations. I led the refractory operations of a high-capacity meltshop, mastering the complexities of EAF and Continuous Casting processes. High-Volume Production: Managed the refractory lifecycle of a 180-Ton Electric Arc Furnace (EAF), ensuring maximum availability. Complex Casting Operations: Supervised refractory preparations for a diverse casting setup, including a 6-strand Billet Caster and a 2-strand Slab Caster. Operational Leadership: Led the Ladle Preparation and Tundish Preparation units, managing the teams responsible for lining installation, maintenance, and turnover. Field Expertise: Developed deep technical know-how in hot-end processes, laying the groundwork for my future roles in engineering and management.