Dubai, United Arab Emirates
Product leader with 10 years building and scaling digital products across B2B, B2B2C, and B2C — from early-stage startups to scale-ups across MENA, Europe, and beyond. I specialise in product strategy, AI product development, growth, and P&L ownership — with a track record of building teams, launching products, entering new markets, and generating commercial outcomes that move the needle. Former agency founder. Continuous discovery advocate. Occasional speaker, podcast guest, and contributor to Mind the Product. Outside of my work life, I am known to win a point or two in padel and tennis, and I am always on the lookout to collect new passport stamps (40+ countries and counting). When I'm not doing either, I'm probably playing with AI and vibe coding products here and there for fun. *Open to Head of Product, CPO, Product Director or VP of Product roles.
Wellx is an insurtech and AI-powered health & wellness platform that combines digital insurance products with a gamified wellness app, helping people live healthier lives while making insurance more engaging and impactful. Heading Product & Growth, I lead the vision and execution of our product strategy — from insurance innovation to member engagement across mobile app, HR portals and broker distribution platforms. - Leading a cross-functional team of 11 across product, design, operations, and growth - Scaling AI-powered insurance and wellbeing products across GCC and global markets - Owning AI strategy, product strategy, and P&L, driving product-led revenue growth - Managing a portfolio of 300+ enterprise and corporate customers across global markets
Lead PM for Discover Saudi DMC, Mawasim - B2B, B2B2C Booking platform | Agent reservation platform | Operations management solution | Traveler app - Responsible for development and execution of digital product strategy for multiple businesses - Ideation, design, development and launch of portfolio of products in travel and tourism domain - Introduced solutions to open new revenue streams, improve user experience and operational efficiency - Led and mentored team - Collaborated with C-level to evangelize for product vision and get buy-in for digital strategy
OTA Hotels booking - B2C - Launched cross sell initiative achieving 2M USD in GBV in the first 6 months - Developed platform for collecting, moderating and publishing user content (100K reviews in year 1) - Automated manual business processes within operations that reduced company cost by 30K USD - Released number of features and experiments focused on CR, enhancing UX and decreasing CAC
Boutique marketing and web design and development consultancy serving clients mainly from North America and Europe: Faveo, Habitz, FINdustries, AnnexCore, Differenz System, SnappyKit, The Emway, Idego, CMBEBIH, School & School Product Strategy | Product Marketing | Market Research | Competition Analysis | UX Analysis | Website Architecture | Content Strategy | Project Management | Requirements Development | Web Development | Web Design | Product Marketing | Positioning Analysis
Workflow automation | Registration management | Marketing automation | CMS (Content Management System) | Hotel & Flight management | Exhibitor app | Supplier management | Tasks management - Managed portfolio of over 10 products - Led strategy and execution for migration from up-front to subscription based revenue model - Acted as solution consultant supporting sales - Drove projects success by collaborating with C-level on product vision and strategy - Hired, on-boarded and managed Product team
- Built or revamped portfolio of 12 products following product development cycle - Led Product & UX/UI efforts for building 3.0 platform to ensure a seamless experience and max usability - Managed relationships with engineering, marketing, sales, customer success teams
Starter of ProductTank Sarajevo, Bosnia and Herzegovina - providing an opportunity for local product people to exchange ideas and experiences. - Evangelised for event across variety of audiences (sponsors, speakers, participants) - Developed and executing marketing plan - Fundraised and partnered with relevant organisations and companies - Sourced and prepared speakers ensuring quality of content