Sejin Lee

Sales

Seoul, South Korea

About

Goal-oriented content professional with 10+ years of experience in global content sales, acquisition, and distribution across international markets, with a strong focus on business development and partnerships. Known for turning strategy into results — managing high-stakes partnerships, closing complex content deals, and driving revenue growth across multiple platforms (OTT, TV, IPTV, and Mobile) in the entertainment, film, and animation sectors. Proven ability to drive revenue growth across global, regional, and local markets, with a strong track record in opening new markets and identifying high-potential opportunities. End-to-end operator across the full content lifecycle, supported by a strong global network and a data-driven approach to sales strategy, acquisition, and market expansion.

Experience

  • Sales Manager at SBS Contents Hub
    Oct 2018 - Present · 7 yrs 9 mos

    - Led end-to-end deal-making with top-tier global OTT platforms from valuation through negotiation to contract execution - Developed market-specific distribution strategies by optimizing platform windows to maximize content value across regional and local markets - Drove new revenue streams and partner development across both established (APAC) and emerging markets including India and Russia/CIS - Managed full content lifecycle from acquisition to localization, marketing, domestic & int’l distribution, financial settlement, and performance optimization

  • Sales Manager at Iconix
    Sep 2015 - Sep 2018 · 3 yrs 1 mo

    - Led global sales of Pororo and Tayo, overseeing end-to-end distribution across both international and domestic media markets - Developed and executed multi-platform distribution strategies across OTT, IPTV, telco, Free to air, Pay TV, and satellite broadcasters - Drove strategic marketing partnerships with global OTT platforms including Netflix, Hulu, and iflix, including exclusive localized campaigns that strengthened partner relationships and market visibility

  • Assistant Manager Int'l Sales & Marketing at Finecut Co., Ltd.
    Jan 2012 - Aug 2014 · 2 yrs 8 mos

    - Supported international sales across multiple territories, managing buyer coordination, material delivery, and release tracking including box office performance and P&A cost analysis. - Owned title marketing, developing key art, localized materials, and promotional assets, and coordinating PR activities including press junkets and promotional tours for directors and cast. - Supported PR and festival campaigns for titles presented at major international film festivals including Cannes, Berlin, and Venice, covering Competition selections and award-winning titles.

  • Int'l Business Internship at Korean Film Council
    Mar 2011 - Dec 2011 · 10 mos

    - Supported international relations and global export promotion of Korean films at a government film organization, including interpretation for film festival programmers