London, England, United Kingdom
- Supported everyday management of key customer accounts across UK, USA, UAE ensuring smooth delivery from initial brief through to the final shipment. - Managed critical path and coordinated with design, merchandising, external suppliers, production, QA and logistics teams to ensure deadlines and quality standards were consistently met. - Raised and maintained purchase orders, ensuring accuracy across internal systems for costs, specifications, quantities and timelines. - Prepared for client meets with range sheets, status reports and sample coordination, analyzed sales data and market trends to maintain clear and professional communication across stakeholders.
- Processed and updated sales orders within 12–48 hour SLAs using ERP systems, ensuring accurate and timely order flow - Validated and maintained product, stock, and tariff data across ERP/PLM systems, minimising errors and ensuring system integrity - Allocated stock and reconciled discrepancies to maintain accurate inventory records and support fulfilment - Collaborated with cross-functional teams and managed shared inbox workflows to resolve issues and maintain operational efficiency
- Designed and created engaging graphics for Instagram to promote student events and weekly initiatives - Managed and scheduled social media content for recurring campaigns (e.g., Wellness Wednesdays, yoga and mindfulness sessions) - Developed structured content plans to maintain consistent posting and increase student engagement - Collaborated with event teams to translate event concepts into visually compelling digital promotions
- Optimised SEO for the agency’s new website, improving search rankings and organic traffic. - Conducted website research and developed case studies for clients like YouTube, Mont Blanc, and McArthur, showcasing campaign impact. - Assisted in talent scouting and creator selection, contributing to successful influencer partnerships and brand collaborations. - Analysed campaign performance, providing insights that enhanced engagement and ROI.
- Led order placement and range planning, selecting trending styles based on sale analysis, product planning, and market insights to maximise sales. - Conducted sale analysis using Sell-Thru%, YTD, and trading data, optimising OTB (Open-to-Buy) budgets and ensuring effective stock management. - Developed seasonal visual catalogs and strategy presentations, supporting forecasting and product planning to align with evolving consumer trends. - Managed supplier coordination and negotiation, securing competitive pricing and ensuring timely product deliveries. - Oversaw catalogue management, maintaining accurate product information to streamline the buying process and enhance customer experience. - Collaborated with marketing, merchandising, and suppliers to strengthen brand positioning and improve product performance. - Assisted as a Fashion Design Assistant for Womenswear – Gen Z (M&S India), contributing to localized product development and trend forecasting. - Utilised SAP, RRA, Power BI, and international buying tools for data-driven decision-making and improved efficiency in buying operations.
- Directed and styled digital shoots for influencers and celebrities like Gauahar Khan, Neil Nitin Mukesh, Esha Deol, and Shantanu Maheshwari, elevating M&S India's Instagram presence. - Led consistent styling for in-store mannequins across M&S India's digital stores, ensuring trend-driven and visually appealing displays. - Conducted seasonal styling training and orientations for in-store staff, enhancing their understanding of fashion styling, product terminologies, and up-selling techniques to drive sales. - Developed consumer awareness initiatives and facilitated learning & development (L&D) sessions for new product launches, improving product knowledge and customer engagement.
Editor at Fashion Blog-Amity school of fashion design and technology - Amitrendz, Amity University, Mumbai.
Secretary at Ami Trendz - Amity School of Fashion Design and Technology. Amity University, Mumbai.