United States
I build event experiences that bring products, customers, and communities to life. With 20+ years in B2B SaaS, I’ve led the strategy and execution of large-scale conferences and event portfolios that drive engagement, deepen customer connection, and support business growth. I believe events are more than moments; they're platforms for storytelling, learning, and community building. A big part of that work is content. Defining the architecture, shaping the attendee journey, and making sure every session, program, and keynote earns its place in the agenda. I enjoy working in fast-moving environments, leading teams, owning multimillion-dollar budgets, and partnering closely with product, marketing, and leadership teams to translate complex ideas into experiences that land. I bring structure where it's needed, stay flexible as programs evolve, and keep the focus on what the audience needs.
Leading end-to-end content strategy and delivery for Sage Future conferences that include the flagship annual user conference and partner events. Scope spans 1 user conference (4,000+ attendees) and 2 partner summits across North America and EMEA. Highlights: • Own content architecture, session taxonomy, and audience journey across personas, industries, products, and experience levels. • Lead ancillary programs including the Executive Summit, Partner Day, and prospective customer experiences. • Lead CFP strategy and session selection, balancing stakeholder priorities, audience needs, and business objectives across the full content catalog. • Build the session governance model and review workflow that keep a multi-track program balanced and on schedule, coaching track owners through weekly planning cycles. • Partner with product management, product marketing, communications, and industry teams to align content to business priorities.
Partnering with B2B SaaS clients to design and deliver events and marketing programs that drive engagement, community, and measurable business growth. I provide both strategic guidance and hands-on support across event strategy, content, and execution. Clients include Blytheco, SaaStr Annual, Semperis, and NAB Show. Highlights: • Partner with executive, sales, and marketing leadership to define objectives and KPIs, aligning programs to product strategy and go-to-market priorities. • Lead content strategy, operations, and audience engagement planning across large-scale events and campaigns. • Develop executive and customer engagement programs built on relationship-driven experiences. • Lead post-event performance reviews, translating pipeline influence and engagement data into future investment recommendations.
Led strategy and execution for Sage Intacct’s flagship and broader event portfolio, including a 4,000+ attendee user conference, ancillary programs, and internal events such as Sales Kickoffs and President’s Club. Managed multi-million-dollar budgets, vendor and agency partnerships, and cross-functional teams across creative, logistics, and marketing. Highlights: • Delivered 25% year-over-year growth in attendance and sponsorship revenue for flagship user conference while maintaining 98%+ satisfaction scores. • Owned end-to-end planning and execution of the annual Sales Kickoff and President's Club for the global sales organization. • Partnered with executive leadership to shape keynote narrative and content direction for the flagship user conference, from initial messaging framework through production and on-site delivery. • Designed and produced ancillary programs (executive summits, roundtables, and exclusive dinners) supporting account-based marketing goals and pipeline acceleration. • Established event objectives, planning roadmaps, and scalable playbooks, using post-event insight to guide future investment decisions. • Led and developed a team of event managers, a content manager, and contracted staff, providing strategic direction, performance coaching, and execution oversight across the event portfolio. • Two-time President’s Award recipient for leadership and operational excellence; speaker at the RainFocus Insight conference on data-driven event impact.
Managed event and marketing programs that supported Intacct’s brand growth and customer engagement during a pivotal period of company growth. Highlights: • Managed programming and execution for user conference, ancillary programs, and industry events, growing annual user conference attendance by 80% and sponsorship revenue by 25% over the period. • Implemented new event technology platforms to streamline registration, content workflows, and attendee engagement. • Collaborated closely with sales, product, and marketing teams to shape event strategy around audience needs and revenue objectives. • Led registration, sponsorship, content operations, and event technology workstreams for user conference to enhance attendee engagement and operational efficiency.
Directed client implementation and success programs for global enterprises using WingateWeb’s event technology platforms (now Cvent). Managed a team of 10 responsible for registration, content, and sponsorship solutions for clients such as Oracle, VMware, Autodesk, and Workday. Delivered seamless integration across CRM, mobile, and registration platforms to improve event efficiency and attendee experience. Highlights: • Supported large-scale global events, including Oracle OpenWorld, providing registration and data solutions for 40,000+ attendees. • Championed process improvements that improved implementation speed and client satisfaction. • Drove adoption and retention through strong client relationships built on trust and reliability.
Business Analyst | 08/2009 to 12/2010 Project Manager | 04/2008 to 08/2009