Dubai, United Arab Emirates
A seasoned Creative Director and Executive Producer with over a decade of experience producing and directing high-end TVCs, digital brand films, and social media content across Pakistan, UAE, and Southeast Asia. Adept at translating brand strategies into compelling visual narratives, leading multi-disciplinary creative teams, and managing complex productions from concept to delivery. I have produced campaigns for global and regional brands such as Procter & Gamble, Unilever, SC Johnson, Spotify, IFC World Bank, Fine Hygienic Holdings, Al Shirawi Group, and Dr. Scent UAE. With a proven ability to merge storytelling with strategy, my work consistently delivers both creative excellence and measurable impact across ATL, digital, and social platforms. CORE EXPERTISE Creative Direction & Concept Development Brand Strategy & Visual Identity Planning TVC, Digital Film & Campaign Production End-to-End Project & Budget Management Storyboarding & Narrative Development Social Media Strategy & Content Calendars CGI, Animation & Post-Production Supervision Photography & Visual Art Direction Cross-Functional Team Leadership
CORE CAPABILITIES End-to-End Campaign Production: Managing pre-production, budgeting, scheduling, and shoot logistics for high-end TVCs and digital campaigns. Creative Development: Interpreting agency briefs, creating moodboards, and building narrative flow for commercials and branded content. Team Leadership: Sourcing and managing directors, DOPs, stylists, wardrobe teams, art directors, and technical crews across international shoots. On-Set Direction: Overseeing performances, visual tone, lighting, and art direction to ensure aesthetic consistency. Post-Production Oversight : Supervising editing, sound design, VFX, and color grading for cinematic, broadcast-quality delivery. Managed services solutions with an emphasis on customer satisfaction. Generated new business opportunities and maintained excellent relationships with current customers. Adhered to industry best practices, leading to greater successes. Project Clientele: Proctor & Gamble Unilever SC Johnson Fine Hygienic Paper FZE Friesland Campina Ontex State Bank of Pakistan Pakistan State Oil Habib Metro Bank HBL Bank U&I Garments Artistic Fabric Mills IFC World Bank
End-to-End Campaign Management: Oversee the complete production pipeline — from interpreting agency briefs and budgeting to execution and post-delivery. Creative Concept Development: Collaborate with agencies and brand teams to develop scripts, storyboards, and campaign narratives aligned with brand strategy. Production Leadership: Source and manage directors, cinematographers, stylists, and full production crew On-Set Direction: Supervise shoot execution to maintain visual consistency, ensuring the creative vision is met under time and budget constraints. Post-Production Supervision: Manage editing, color grading, motion graphics, and VFX processes to achieve a polished final output. Client & Agency Liaison: Serve as the key point of contact for brand managers and creative agencies to align on creative, logistical, and strategic goals.
Visual storytelling comes with its own set of challenges — it’s all about finding meaning in the details and emotion in the frame even when its something as subjective as comedy. So when IAL Saatchi approached us with boards rooted in mood, texture, and humour, we were immediately intrigued. With our brilliant director Babar Sheikh at the helm, who captured the tone and underlying truth with such precision, the visuals unfolded with purpose, clarity and humour! Massive appreciation to the IAL Saatchi team for their trust and synergy throughout. And to Talha Hashim at Spotify — a client who fuels creative ambition every time. To our incredible production crew: your commitment, steadiness, and talent are the foundation of every success. Spotify - Film 2/3 Produced by Pixel Perfect Films Executive Producer: Seher Usman-Alavi Director: Babar Sheikh 1st AD: Asadullah Khan Associate Producer: Arif Ali DOP: Ahsan Raza Art Director: Saqib Hayat Art Associate: Khurram Jawed Set Team: Set & Act Wardrobe Stylist: Ali Shahzad Make-up & Hair: Trio Session SFX Make-up: Qayoom Ahmed Talent Agency: Citrus Talent Line Production: Kashif Rafique Gazdar Production Manager: Bilal Bhojani Production Assistant: Aliyan Ghouri Gaffer: Sagar Focus: Adnan Rafiq Offline & Post: Post Fusion Sound Design: Kamran Ismail – Kami Agency: IAL Saatchi & Saatchi Brand: Marketing Manager: Talha Hashim
Creative Direction Consultant – Dr. Scent, UAE Provided end-to-end creative direction and execution for a leading scent diffuser brand, overseeing a multidisciplinary team of 15–20 across e-commerce design, graphic design, 3D/CGI animation, video reels, content creation, and product photography. Balanced strategic leadership with hands-on creative input to maintain a cohesive brand identity, elevate visual storytelling, and drive engaging consumer experiences. Ensured seamless collaboration across departments while delivering projects on time and to the highest creative standards.
Creative Direction Consultant – Bloomies Middle East Oversaw creative development for an eco-friendly premium diaper brand, leading a team dedicated to producing impactful social media content. Directed the end-to-end process of content creation, ensuring visuals and messaging reflected the brand’s sustainable values while appealing to modern parents. Maintained consistency in storytelling, elevated brand positioning across digital platforms, and ensured timely delivery of engaging, high-quality content.
Creative Direction Consultant – White Mist & Cloud, Dubai, UAE Directed the creative strategy for a premium tobacco trading company, focusing on social media presence and brand storytelling. Managed and guided content creation with a strong emphasis on graphic design and copywriting, ensuring posts reflected the brand’s premium positioning and engaged target audiences effectively. Oversaw the creative process from concept to execution, maintaining consistency in tone and visuals.
Olivia Hair Colour Producer: Salman Tahir Creative Producer: Seher U. Alavi Director: Imran Taighoon Shah DOP: Shahzad Khan 1st AD: Shoaib Tariq 2nd AD: Mustafa Lakho Hair & Makeup: Adnan Ansari Set & Props: Shari Wardrobe: Ifrah Humayun Talent: Ashley-Talent Hub Sound Design: Kamran Ismail-Kami Post Producer: Faisal Shaikh Edit & Post: Sharpimage Grade: Abdul Wahab Danka @PostFusion Stills Photography: Zahid Ghouri Production Manager: Haider Line Producer: Dilawar Ghafoor BTS: Khalid Moeed Agency Credits: The Brand Partnership Chief Executive Officer: Numan N. Ahmed Business Director: Rehan Alavi Chief Creative Officer: Jamal Husain Art Director: Zeeshan Mubashir Digital & PR Agency: Kreative Sparks Creative Director: Shezil Pervez Director Digital Strategy: Muneeza Amirali Digital Account Executive: Hafsa Shaikh Creative Executive: Ameerali Laghari
Olivia Hair Colour Producer: Salman Tahir Creative Producer: Seher U. Alavi Director: Imran Taighoon Shah DOP: Ahsan Raza ADs: Shoaib Tariq, Komal Ahmad, Mustafa Lakho Hair & Makeup: Adnan Ansari Art Director: Abbas Waheed - Single Door Set & Props: Zulfi - Single Door Wardrobe: Ifrah Humayun Talent: Ashley-Talent Hub Sound Design: Kamran Ismail-Kami Post Producer: Faisal Shaikh Edit & Post: Yellowbean Grade: Tahir Moosa - Sharpimage Stills Photography: Zahid Ghouri Production Manager: Haider Line Producer: Dilawar Ghafoor BTS: Khalid Moeed Agency Credits: The Brand Partnership Chief Executive Officer: Numan N. Ahmed Business Director: Rehan Alavi Chief Creative Officer: Jamal Husain Art Director: Zeeshan Mubashir Digital & PR Agency: Kreative Sparks Creative Director: Shezil Pervez Director Digital Strategy: Muneeza Amirali Digital Account Executive: Hafsa Shaikh Creative Executive: Ameerali Laghari
Producer: Salman Tahir Co-Producer: Seher U. Alavi Director: Imran Taighoon DOP: Ahsan Raza ADs: Shoaib Tariq, Komal Ahmad, Mustafa Lakho Art Director: Namsa Abbasi Wedding Props & Florals: Parfaire Events Art Assistant: Meesam Wardrobe: Ifrah Humayun Makeup: Azeem Makeup for Supporting: Jahanzeb Arshad Bobby Talent: Alchemists Supporting Talent: Ashley Line Producer: Dilawar Ghafoor Sound Design: Kamran Ismail-Kami Post Producer: Faisal Shaikh Edit & Post: Yellowbean Grade: Tahir Moosa - Sharpimage Agency Credits: The Brand Partnership Chief Executive Officer: Numan N Ahmed Business Director: Rehan Alavi Chief Creative Officer: Jamal Husain Art Director: Zeeshan Mubashir