United Kingdom
Passionate about leveraging data-driven insights to optimize business processer, I'm a result-oriented Business Analyst with expertise in technical analysis, market research and data visualization. As a former business analyst at Jazz, I excelled in extracting and analyzing data using SQL, creating comprehensive dashboards to evaluate network performance and optimization. Collaborating with cross-functional teams in an agile environment, I successfully presented actionable insights that improved network availability and efficiency. Bu using analytical approaches, I contributed significantly to the success of over 30 projects aimed at expanding network coverage in unserved areas of Pakistan. My expertise in SQL, Jira, AWS EC2, and cutting-edge data visualization tools, paired with a Master's degree in business analytics, positions me to deliver powerful insights and steer data-driven decision-making. I thrive in dynamic environments that prioritize solving intricate technological challenges through innovative and sustainable approaches.
Currently working as an insight analyst at ESURE Group: -Deep diving into customer behaviour using Machine Learning and complex queries while purchasing an insurance policy. -Identifying customer pain points during the digital journey while renewing the policy. -Developing dashboards on Tableau for regular reporting related to different projects involving customer behaviour trends, price analysis, renewal journey, use of digital channels, etc. -Gathering project requirements for exploratory data analysis and reporting -Collaborating with stakeholders and cross functional teams for project execution and reporting
Working closely with international engagement team of University of Dundee, interacting with numerous offer holders and organizing engagement events for new international students • Served as a resource for international students, offering guidance on academic, social and personal matters. • Developed and implemented communication strategies to keep international students informed about relevant events, deadlines and resources.
Worked as a Business Analyst with Yupio on a dissertation project focused on leveraging data analytics to drive business growth for a retail company. Key contributions included: Dynamic Dashboard Development: Designed and implemented interactive dashboards that provided real-time insights into critical performance metrics, empowering stakeholders to make informed, data-driven decisions to tackle business challenges. Revenue Growth Strategies: Formulated and executed data-driven strategies that boosted sales performance and improved customer satisfaction, contributing to an overall revenue increase of up to 30%. Customer Behavior Analysis: Conducted comprehensive analyses of customer behavior and purchasing trends, leading to the creation of targeted marketing campaigns that successfully engaged key customer segments and enhanced retention rates.
Developed dashboards in Tableau and Power BI for KPI tracking, performance and project reporting. Extracted and analyzed network data using SQL for actionable insights. Secured 11 projects in a year from Universal Service fund to increase network coverage to unserved areas. Collaborated with cross-functional teams, stakeholders and vendors to ensure seamless project execution. Delivered training sessions on Business Analysis and tools to enhance team capabilities.
Defined project scope, gathered requirements, led discussions and delivered four projects successfully. Coordinated with power technology research major clients such as Schneider Electric and Cargill for conducting market research, forecasting and extracting actionable insights from data. Conducted primary research through LinkedIn and Skype, and conducted interviews of various electrical utilities located across Europe.