Istanbul, Istanbul, Türkiye
Passionate brand builder working in multinational companies for 16 years. Global and local experiences across geographies working through all areas of Brand Management such as Design, Delivery, Brand Operations and Communication across different Categories and Product ranges. Skilled in Brand and People Management, Marketing and Business Strategy Development, Toolkit Design and Deployment, Product Innovation and Initiative Design, Commercial Innovation, Media, Digital Strategy and Execution, Communication, Collaborations, Partnership and PR.
- Lead global strategic direction for P&G Light based hair removal with Braun Silk Expert IPL and Body Parts Appliances (Lady Shavers, Trimmers, Beauty Devices). Design global Product Launches and Commercial initiatives via leading R&D/ Technical Teams/ Product Supply/ Local Delivery teams/ Sales/ Agencies to achieve long term business vision with P&L responsibility. - Accelerate Female Grooming Point of Market Entry (POME) penetration and create appeal among Millennials - Step change Global Gillette Venus Digital Strategy to win at Zero Moment of Truth - Lead 4 Direct Reports and multi-functional team of 9 people within P&G. Lead Grey NewYork, Grey London, Grey Japan, Starcom UK, MindTree, HyperMedia, Performics, iProspect, Landor, Ketchum.
- Acted as Brand Director for Braun Turkey to deliver fiscal year targets year on year across sub categories (Male Shavers, Male Styling, Female Epilation and Female IPL) to boost penetration with healthy financials. Enabling strategic revenue management despite internal and external challenges. - Made global initiatives locally relevant with targeted fully digital media plan; launching Series 9 premium male shavers, restaging Series 3 mid tier male shavers, launching Braun IPL business, restaging complete Female Epilation line up coupled with various line extensions. Lead communication plans from Media to PR/ Communications with ATL (Grey Turkey), BTL (Alaaddin), Media (Starcom), PR (Bersay), Digital (Lamba Digital), DTC agencies (AFF). - Led multi-functional group of 5 people within P&G
- Led “Integrated Supply Chain Performance Management System Project” to improve supply chain performance via developing the measures and the process across Supply Chain Operations; Production Factories, Buying, Planning, Customer service, Logistics and Quality.