Sedat MUTLU

Head of Retail and Global Platforms

Istanbul, Istanbul, Türkiye

About

Innovative Business Growth Leader with 15+ years of progressive experience driving transformative growth and operational excellence for multinational organizations within the FMCG and E-Commerce sectors. Proven ability to develop and execute innovative strategies, build high-performing leadership teams, and navigate complex global markets. Expertise in optimizing supply chain ecosystems, pioneering new business development initiatives, and spearheading impactful process redesigns. A collaborative and influential communicator, adept at fostering a culture of innovation and exceeding expectations in dynamic, competitive environments. Focused on creating sustainable value and driving long-term organizational success.

Experience

  • Trendyol Group (4 yrs 8 mos)
    • Head of Retail and Global Platforms
      Jan 2026 - Present · 7 mos

    • Head of International Business Development - Gulf
      Dec 2024 - Jan 2026 · 1 yr 2 mos

      - Strategic Growth Initiatives: Develop and implement strategic plans to drive market expansion and identify new business opportunities within the Gulf region. - Partnership Development: Build and maintain relationships with key stakeholders, partners, and local businesses to create synergies and enhance Trendyol's presence in the market.

    • Head of Commercial—Azerbaijan and Gulf Region
      Jan 2024 - Jan 2025 · 1 yr 1 mo

  • Amazon (2 yrs 7 mos)
    • Senior Category Manager
      Aug 2020 - Dec 2021 · 1 yr 5 mos

      Category management for TVs, Soundbars and projectors. Addition to TV, manage 7 headphone brands like Apple, Xiaomi. P&L management - Topline and Bottomline for TV Category Lead procurement operations for TV category Manage activity and Deal Planning Plan and manage marketing activities to drive Topline and Bottomline results Project management Single POC at Amazon for Apple.

    • Senior Supply Chain Instock Manager
      Jun 2019 - Aug 2020 · 1 yr 3 mos

      Own FastTrack and RepOOS KPIs Manage supply chain processes for Wireless, Camera, Electronics and TV categories Responsible for Forecasting, Inventory management and Replenishment for relevant categories Responsible for around 65000 SKUs Deal management POC in Supply Chain Implement Amazon owned planning tools on Turkey expansion Drive Transportation and Delivery part of Amazon Prime launch in Turkey

  • PepsiCo ()
    • Demand and Customer Collaboration Senior Manager
      Jun 2018 - Jun 2019 · 1 yr 1 mo

      Lead Demand Planning and Customer Collaboration department Team management; 5 direct reports(manager level) and total 23 team members Design and improve demand planning processes based on S&OP cycle Build customer focused SC strategy and JBP plans with key accounts Own Service Level and Forecast Accuracy KPIs Focus on short(0-16 weeks) and long term(4-24 months) forecasting Lead Prolink(planning tool) project as business owner for Supply and Demand Planning

    • Demand Management Manager
      Oct 2016 - Jun 2018 · 1 yr 9 mos

      Lead demand planning department Team management; 3 direct reports(manager level) and total 14 team members Design and improve demand planning processes based on S&OP cycle Focus on short and long term forecasting Manage weekly demand in sku and DC level

  • Mondelēz International (6 yrs 3 mos)
    • Supply Manager, CoE, EEMEA
      Jun 2015 - Sep 2016 · 1 yr 4 mos

      Inventory Management - DIOH Governance – Chairman of Monthly DIOH Meetings - R&PM - Review the safety stock levels for R&PMs. Implement IQR Report. - FG - Boundary Update Process Governance - MRP and Process Optimization APO SNP and PP Process Design - Implementation/System Improvement - BI Usage / Improvement – KPI Reporting Automation Team Building/Management across Planning - Manage through others, Over 90 people in planning team across region, matrix org. - Bite Size Training Sessions for Supply Planning & Production Planning Teams - Supply Planning & Production Planning Team Building / Capability Improvement Process Alignment with Global Team

    • Demand Planning Manager, MEU Chocolate
      Oct 2012 - May 2015 · 2 yrs 8 mos

      Responsible from UK&I, Nordic and CE areas including 13 countries Have regular calls and country visits to understand the latest status of markets Prepare and present the latest demand figures compared to budget, last cycle and previous year for related areas to senior management in EDR meetings Help/give guidance to countries to achieve KPI targets Manage x-functional and x-country projects Lead decomplexity project to lean portfolio in EU level Implement EU WOW for demand planning to CE area

    • Demand Analyst Gum&Candy
      Sep 2011 - Sep 2012 · 1 yr 1 mo

      Demand Analysis for Gum and Candy category for 17 EU countries Prepare presentation for Europe Demand Review meetings Follow up new projects with regional PCM teams Support Supply Planning team Manage projects Support local demand teams in terms of WOWs to increase SFA and reach KPI targets

  • Cadburys Schweppes PLC (2 yrs 4 mos)
    • Planning Supervisor
      Jul 2009 - Jul 2010 · 1 yr 1 mo

      Main activities and responsibilities Manage supply plan cycle within IPM, demand planning and supply planning dept. Make long term production plans of two plants with over 600 skus about 55000 tons per year, Make replenishment of domestic demand to cover the predefined inventory level for each sku, Manage FG inventory within predefined limits, Manage Working Capital of FG and analyze the changes in FG WC and report to finance department, Follow new projects and make capacity allocations for the projects, Report supply issues to EMEA region, Control and manage Bayram production during year, Make material planning of sugar and glucose(main raw materials for production), Make presentations in SCB meeting regularly related to supply issues for upcoming months, Attend the meetings regularly with sales and marketing dept for the new projects and new products and monitor the issues related with planning and production parts Combine demand of three sales channels as domestic, export and intercompany and issue supply plan to commercial departments.

    • Planning Specialist
      Apr 2008 - Jul 2009 · 1 yr 4 mos

      Responsible of planning two production areas that have capacity as 550 tons/week, Responsible of making supply plan of 250 skus, Making material planning of 750 raw and pack materials that includes sugar and glucose (the main raw material of all products), Preparing and issuing of weekly schedule adherence, Preparing and issuing of Planning Weekly that contains the major things that have affected the production and planning to directors and managers, Preparing and making presentations of KPI's to directors in SCB meetings, Preparing demand plan for outsourced products such as Topigum from Mexico, Be a part of SAP projects in making new reports for planning dept, Prepare Working Capital of raw and packaging materials every month and issue the YTG monthly forecasts to Finance dept, Try to minimize write off costs in material or production changes, Make sugar and glucose plans for YTG usage in a split for domestic and export usage