United Kingdom
• Structured and executed global product GTM, propositions, marketing, and channel strategies for IoT End to End Solutions in Logistics, Buildings, Smart Cities and Agriculture verticals for SoHo, SME and MNC customer segments • Analyzed European markets and customer groups to produce market insights and devise a customer-focused product roadmap for IoT solutions • Compiled collateral and catalogued solution proposition to ensure launch readiness between markets and vendors, aiming to deliver an outstanding customer experience and increase localisation of solutions through digital marketing activities • Deployed tracking and monitoring solutions in Logistics, heat detection cameras and desk & room booking solution for Buildings across Italy, Spain, Greece, Ireland, and Albania • Productised MyFarmWeb On-Track farm management software solution for Agriculture and energy and water metering solutions for Buildings in Italy and Spain • Crafted Fit for the Future Smart Cities report with Deloitte and organised Green Cities 2022 public sector exhibition in Malaga
Top Talent expat program - Vodafone Columbus Program • Developed global IoT product & portfolio strategy to meet customer needs, launching Application Enablement Platform in 14 countries over 12 months • Showcased IoT Solutions at Mobile World Congress and drove engagement through digital campaigns and PR efforts • Generated solution catalogues, market & customer research materials, sales enablement decks, proposal templates, user guides, & marketing collateral • Improved local market & sales engagement NPS from 30 to 85 by standardizing program and building demo portal
• Crafted, executed and measured employer branding & digital communication strategy aligned to Vodafone’s new brand vision, The Future is exciting. Ready? • Launched digital Talent Internship Program with 5,000+ program applications • Analyzed data from People Survey 2018 and steered company culture changes for 2019 • Fostered succession plan for EU9 ensuring skill set growth and senior leadership talent pipeline enrichment • Spearheaded 28 events reaching 14K people and built partnerships with non-governmental organizations • Managed digital hiring campaigns resulting in 15K applications, 185 news articles, 4.8M reach, 16M display, 447K screening, 89K clicks
Worked at university and led diversity and inclusion research about cultural background impact on learning and collaboration