Geneva, Geneva, Switzerland
Forward-thinking Senior Sales & Marketing leader with extensive experience in Tech, consumer electronics, and retail. I excel in scaling global brands & categories, driving brand growth, and leading transformation with a consumer-centric approach. Skilled in portfolio and channel activation management, strategic planning, and cross-functional collaboration to deliver profitable results. Passionate about innovation, business model transformation, and navigating fast-paced environments. Proven track record of achieving ambitious growth goals and driving operational excellence. I thrive on turning challenges into opportunities, positioning brands for long-term success, and delivering impactful results across diverse markets. Skills: Global, regional & local category management | Business development | Marketing Strategy | Marketing Project Management | Strategy planning | Social Media & Communication | Media planning | GTM strategy | Portfolio management | Product lifecycle management | Omnichannel strategy | Brand launch & integration | Brand building | P&L Finance | Account planning | Business model transformation | Digital Media | PR | Consumer insight | Account planning | Channel management | Retail & Etail Marketing | Trade marketing | Brand partnership & sponsoring | Budget management | Tech industry | Entrepreneurial mindset | Power BI | Airtable | AI systems & automation processes
As a Sales & Marketing Development Consultant with 20 years of international experience in consumer tech, retail, and business transformation, I craft data-driven growth strategies that accelerate market expansion, commercial performance, and long-term brand value by combining strategic marketing expertise with AI-powered innovation and operational execution, including: - Brand & Growth Strategy – Building differentiated positioning, consumer-centric value propositions, and scalable growth platforms. - Go-to-Market & International Expansion – Leading market entry, product launches, and commercial acceleration across complex international environments. - Omnichannel & Retail Optimization – Enhancing retail, e-commerce, distribution, and customer experience performance to maximize conversion and profitability. - Commercial & Portfolio Excellence – Driving pricing, category growth, portfolio lifecycle management, margin optimization, and trade investment efficiency. - Business Transformation – Designing scalable business models, optimizing operations, and aligning cross-functional teams around measurable growth objectives. - AI, Automation & Intelligent Workflows – Leveraging AI models, workflow automation, and AI agents to streamline processes, automate repetitive tasks, generate actionable insights, accelerate content and reporting workflows, and enhance decision-making across marketing and commercial functions. - Data-Driven Decision Making – Combining analytics, consumer insights, competitive intelligence, and predictive approaches to identify opportunities and improve execution effectiveness. Clients: Verisure (Home security), Torvol (Drone accessories), Polaroid (Photo), RedPimiento (TM agency)u Visit my site: https://sebastien-mazet.netlify.app
• Drove the global Go-To-Market strategy and business plans for the Audio category (BT & PC speakers - $330M revenue) and Streamers & Creators category (webcams, mics, lights - $90M revenue), in close collaboration with Global Business Groups, regional teams (EMEA, APAC, AMR), and cross-functional stakeholders. • Led full portfolio lifecycle management: launched new categories and products, integrated brand acquisitions, and executed exit strategies. Oversaw commercial excellence planning including growth targets, GTM execution, regional pricing, promo calendars, and S&OP demand planning. • Shaped the global omnichannel strategy, ensuring a cohesive and seamless user experience across all channels. • Upskilled regional category teams, embedding market, product, and business knowledge across functions to enable best-in-class execution and faster time-to-market. ➢ Accelerated Audio category growth and profitability by leading a profit and sales optimization program, reshaping portfolio, channel and pricing strategy, resulting in gross margin improvement from 23% to 41% YoY while sustaining revenue scale ➢ Built and scaled the Streamers & Creators business to $90M in under 2 years, delivering rapid sales growth through customer activation, channel expansion and integrated GTM execution across regions
• Defined and executed regional Audio strategy (mobile & PC speakers - $200M revenue), aligning business objectives with EMEA, APAC clusters, and Global Business Groups to drive market share and revenue growth. • Led regional product launches and omnichannel strategy, overseeing commercialization of NPIs and quarterly planning cycles. • Drove product innovation and portfolio optimization, using market dynamics, competitive insights, and consumer research to refine the portfolio and drive growth in targeted markets and key strategic accounts, resulting in a +15% YoY revenue growth in a flat market. • Streamlined demand and forecasting processes, improving business projection accuracy and aligning sales with market realities for better operational efficiency. • Transformed the Music business model, implementing a "Selective Distribution Model" that strengthened partnerships with strategic accounts, ensuring long-term profitability and sustainable growth. • Held P&L and financial accountability, driving financial performance and ensuring alignment with business objectives.
• Led the integration of Logitech’s acquisition of Jaybird (Sport headphones), driving brand activation strategy and managing product launches across key EU markets. • Executed brand and channel marketing strategies across priority markets, ensuring alignment with regional objectives and consumer demands. • Established the Jaybird brand with a Digital First approach, implementing full-funnel brand campaigns, ambassador programs, partnerships, PR, social media, and e-commerce activations, positioning it as top-of-mind within the target audience. • Enhanced adoption and conversion rates by leveraging ad-hoc focus groups and turning consumer insights into actionable product positioning, value propositions, and messaging refinement. • Trained business, brand partners, agencies, and stakeholders, ensuring a unified and consistent brand message across all consumer touchpoints. • Orchestrated and executed the omnichannel strategy (Retail, Etail, DTC), ensuring seamless deployment across key markets for maximum impact and brand visibility.
• Business development & sales channel management for CES, Mass, online, pro photo retailers and SOHO market on photo and IJ printer categories: category & customer review, Trade activation and implementation of account activity plans to maximize sell in, sell out and MASH • Drove product launch & sell-in oriented marketing plans: differentiation & added value oriented account plans, customer incentive program to grow revenue • Drove instore conversion programs: Store staff product training / launch kit, SOS monitoring through IFR, instore experience through POS, Shop-in Shop, brand corners, instore demos, street marketing, consumer loyalty program with pro photo channels, national promotional plans • Drove consumable growth program: retailer planograming, loyalty programs, attach rate plan, increased MIF and ink revenue through exclusive hard and soft bunde promotions • Trade communication: Targeted direct marketing/CRM plans, retailer co-advertising • Launched, led and delivered Category Management programs for photo and consumables with strategic retail partners (shopper insight research, recommendation on segmentation and assortment, turnover growth forecast, merchandising implementation on test stores and performances monitoring against set KPIs) • Coordinated activities with EMEA headquarter and local stakeholders, agencies and (r)etailers marketing teams • Team management
• Responsible for delivering the overall European media strategy and ATL campaign planning for the consumer product line up across Europe • Creative briefing and coordination from concept to production for Pan European campaigns • Developed Pan European media relationship & media agency briefing for campaigns implementation with PE and local media owners in coordination with countries • Countries budget allocation and optimization within the marketing mix to deliver high ROI • Campaign performances monitoring (competition, agency audit, brand tracking, ROI planning tool development, SO and MASH performances tracking against investment in each market) • Team management
• Developed and led EMEA promotional plans and merchandising / POS tools (Home photo printing instore demo program) in coordination with 13 countries (marketing & sales teams) • Led and implemented the UEFA Euro 2004 customer incentive program on a Pan European basis across 11 markets • Developed product differentiation & added value offers by leading the "hard bundle" creation & Go-To-Market process • Joint marketing and partnership deals on the IJ printing & consumable category (licensed tailor made print studio)