London, England, United Kingdom
Strategic Client Partner and Sales Leader with 13+ years of experience driving revenue growth across the Ad-Tech, SaaS, and Digital Native ecosystems. Expert in building and leading high-performing teams to navigate complex, multithreaded sales cycles involving C-level stakeholders. Offers a unique 360-degree perspective of the advertising landscape, having held leadership roles on both the Ad Network side (Meta) and the Publisher side (Rakuten Viber). Highly technical and mission-driven, with a deep interest in the intersection of AI and scalable ads solutions.
As Programmatic Partnership Manager at Rakuten Viber, I lead the platform’s ad monetisation strategy across global programmatic channels. Sitting within the Advertising Solutions team, I am responsible for maximising revenue through effective inventory management, partner optimisation, and cross-functional collaboration.
● BlackRock - Mobile Gaming Advertising Industry Consultant: Provided market insights and strategic analysis on the mobile gaming advertising landscape to support investment decisions. ● PayPro Global - Video Game Industry Consultant: Supporting PayPro Global’s expansion into the video game sector through strategic advisory and tailored sales enablement initiatives. ● Aghanim - Business Development Consultant: Advised on go-to-market strategies and business development for mobile publishers targeting direct-to-consumer channels. ● Noda - Head of Gaming: Established the Gaming division, conducted market research, created gaming strategy and sales materials, and drove new business opportunities.
● Launched and led the London office, hiring and training Business Development Managers. ● Expanded strategic relationships with partners to drive commerce and monetization growth. ● Developed and executed complex deals to increase product adoption and revenue in EMEA.
● Spearheaded business expansion through data-driven insights and process improvements. ● Led partnerships to diversify platform monetization and drive long-term revenue growth.
● Managed and scaled partnerships to enhance business growth in key EMEA regions. ● Collaborated cross-functionally to analyse key partner metrics and optimise sales efforts.
● Lead web development, Shopify integration, and business profitability initiatives. ● Drove company vision and strategy while managing teams to expand market reach. ● Developed brand strategy, product design, and digital marketing efforts for initial launch.
● Negotiated and executed key monetization deals with top-tier gaming and commerce partners. ● Developed and scaled advertising monetization solutions across mobile, cloud, and HTML5 platforms. ● Led cross-functional alignment to ensure seamless execution of complex partnership agreements.
● Identified and secured high-value partnerships across gaming, social, and e-commerce verticals. ● Structured and negotiated complex advertising deals to drive revenue growth.
● As the pioneering account manager in EMEA, collaborated with prospect and partner publishers in EMEA and LATAM to enhance their monetization on mobile apps, mobile web, and desktop.