Verona, Veneto, Italy
Brands lose authority when they forget who they are. I restore their true voice. Through identity realignment and structural clarity, authority becomes natural and commercially strong.
Dezac is a multi-brand company focused on beauty, fitness and wellness products. As a Guest at QVC Italy I present the Aeropilates reformer during the live shows. This opportunity came about after managing and growing a Facebook community dedicated to the brand to promote motivation and a positive lifestyle. I bring my personal experience, a training with the inventor of the brand, a great passion for this piece of equipment sold all over the world. Other activities include: • reports and feedback for product improvement • online communication sentiment • competitor analysis • suggestion for product innovation and customer satisfaction • point of contact with QVC to coordinate live shows and content
LighterLiving is a lifestyle brand founded by Marjolein Brugman, a renowned health and fitness authority who invented Aeropilates, the first home reformer, distributed worldwide via QVC, HSN, TSC and other major eCommerce companies. Marjolein’s philosophy is that wellness is the balanced connection between the most simple ways we eat, move and feel to experience a fuller, a lighter life. The main website provides information and support to help manage the life and body changes that inevitably come with age. Her video library is a one-of-a-kind resource for all Aeropilates reformer users and other pilates aficionados that want to learn; focusing on teaching and improving awareness that encourages an independent, confident approach to whole body mind and spirit wellness. My support included among others: • on air co-guest with Marjolein for Aeropilates on QVC Italy shopping channel • SEO and brand reputation activities • support for community management on social networks and on the dedicated video platforms updating of content • organization of live streaming on YouTube • improving functionalities on the CMS of company websites • strategic support for online communication • digital advertising: visibility and conversion activities for the sale of products and services synchronized • with on-air activities on HSN.com other TV channels • customer care support including payment methods, subscriptions etc. • YouTube channel recovery, paid membership activation and copyright infringement reporting • contact segmentation (newsletter subscribers, online courses subscribers, purchases in product categories) for DM activities • collaboration in the development of an innovative pilates app • translation of existing blog articles into Italian or publication of new articles in both Italian and English