Miami-Fort Lauderdale Area
Tech enthusiast, Digital Strategist and experienced team leader with more than 15 years of experience in building high growth and high performing teams, leading large-scale global digital transformation programs within major global companies in various industries. Sebastian is currently working as Chief Business Officer for Western Europe and acting as Managing Director for Roboyo France, the global leading professional service firm in Intelligent Automation. Recently, he worked as a Global Digital Experience Manager within PMI, focusing on digital transformation, solution design and customer experience topics. Leading fast-paced global experience initiatives on both e-commerce and corporate channels and setting up the UX capabilities at Group level. Previously to this, Sebastian worked as a management consultant with Deloitte for over 5 years (Deloitte Digital in Switzerland and within the Strategy team in Ireland). Sebastian also worked in the Digital Marketing department of L'Oreal Paris where he developed strong digital skills. He is a Scrum Master, UX certified practitioner from NNG, ITIL certified, received an Executive certification from MIT in Design Thinking and in Fintech from the Open University Sebastian is a CEMS graduate and holds an MSc in International Management (1st class honours) from both the UCD Michael Smurfit Business School (Ireland) and the Ivey Business School (Canada). He also holds a Masters in Digital business and a BBA from the Paris School of Business. He is fluent in English, French and Spanish Sebastian possess excellent managerial, communication, organisational, project and client management skills along with the ability to adapt to rapidly changing environments. He is a fast learner with a strong work ethic and experience in multicultural team environments. Areas of Expertise & Focus: ✓ Digital Strategy & Transformation ✓ Intelligent Automation (RPA, OCR, IDP, ML, IA) ✓ User experience (CX / UX) ✓ E-commerce, Web operations & Martech ✓ Blockchain & Cryptocurrency ✓ Innovation and new business models ✓ Digital Marketing ✓ Partnership development ✓ Digital workplace ✓ Business design & Performance improvement ✓ Project Management ✓ Change Management Industries: ✓ Financial Services ✓ Life Science / Pharmaceutical ✓ FMCG - Cosmetics and beauty /Food & Beverage/Tobacco ✓ Interactive entertainment / Computer and video games ✓ Luxury ✓ Multinational education: France, Canada, Ireland, Mexico ✓ Multinational working experience: Switzerland, Ireland, France, UK, Brazil, Guatemala, Canada
Responsible for P&L of Americas region: USA + Canada + Mexico.
Set-up the Roboyo French entity from scratch and turned it into a 3.5 million € revenue operations in less than 2.5 years. Secured long lasting relationships with enterprise accounts (CAC 40) and medium/large enterprises within the Luxury, Manufacturing, Energy, Government, Automotive, FMCG, Banking and Insurance Industries. 30+ accounts opened Recruited a team composed of Delivery experts (Technical & Consulting) and Growth/Sales Executives
Responsible for Western Europe & Mexico Operations, Growth and P&L. Markets under responsibility: France, Spain, Portugal, Italy, BeNeLux, Mexico Managing Delivery team composed of 130+ experts Achievements: 190% Revenue Growth YoY in French Market, 100% Revenue Growth YoY in Spanish Market, 50% Revenue Growth YoY in Portuguese Market
Managing a team of 30+ designers on key strategic global experiences for iqos.com channel (Branding, product launches, services)
Leading fast paced global experience initiatives on both e-commerce and corporate websites: - Leading the design stream on several tactical initiatives on brand website (iqos.com) - e-comm, Brand, Product, care & services programs. Managing a team of 10+ UX & Visual Designers (External Agency) - Product owner of global corporate websites: pmi.com and unsmokeyourworld.com which are multiple award winners (WebAwards 2020, SIA, etc.). Managing a cross-functional team of 30+ people under SQUAD methodology (Business, SME, Design and Dev teams) - Stream lead & SME on large global digital transformation initiative (Digital Customer Engagement Platform) - Leading the optimization (CRO) & personalization program - Adobe capability lead (AEM & Target)
- Product Owner of Adobe Experience Manager (Adobe Sites and Adobe Assets) in the global rollout of a new Digital Consumer Engagement platform / model - Managing a cross-functional team of 20+ resources (Dev, BA, architects, SMEs) - Product owner of Global communication websites
Specialized in Digital & omni-channel strategy, Innovation, Design thinking, Service design, Digital transformation, Digital adoption and Change management, Digital marketing, Social media strategy, Content management, Customer insights, User experience (UX), Mobile design & application, Digital workplace, Blockchain & Fintech Industries of focus: Financial Services (Banking & Insurance), Consumer goods and Life Science (Pharmaceutical) - EnterpriseNext Swiss Co-Lead: Apple + Deloitte partnership - Design Thinking Global Practice Swiss lead - Blockchain Community of Practice - Switzerland Deloitte Digital Lead - Business development: Led multiple proposals (End-to-end) on digital transformation, digital marketing, digital banking and UX / CX offering • Global FMCG: Project Manager in the development of a Campaign Management solution for HQ and Markets using Sprinklr as the social media suite. • Global Insurance Company: Project lead in the development of a new digital solution for customer advisors. Led the experience design and consumer journeys stream. Set-up the CoE to support the organization in the adoption of new ways of working: Agile development, design thinking, experience design focused. • Global Universal Bank: Project lead in the design of a new mobile banking application initiative targeted to millennials. Conducted quantitative and qualitative research, key stakeholder interviews, co-creation workshops, requirements gathering, UX / UI designs, low / medium fidelity prototypes, user testing labs.
- Global Universal Bank: Customer insights and user experience lead. Worked in the digitalization team and supported the development of several digital solutions (platform for Relationship Managers, Online banking portal, Corporate banking portal) by facilitating co-creation sessions, requirements gathering workshops, user testing labs and creating a set of wireframes. Additionally, supported the newly set-up client experience team by providing training on new ways of working based on user centric methodologies and design thinking principles. - Global FMCG: Target operating model and digital lead in the omni-channel transformation of an international FMCG client. The objective was to define the operating model, engagement framework and digital hubs strategy along with the change impact methodology to support markets and the headquarter with the rollout of the new digital global initiative. - Global Pharmaceutical: Change management and digital strategy / adoption lead on the global implementation of a new digital workplace (70 countries) which included the implementation of a social media collaboration tool and a Content Management System (CMS)
Business Analyst & Management Consultant in the Strategy & Operations - Financial Services Team Sebastian was involved in various projects for leading international financial firms and was an active member of the Investment Management team - Business analyst on the design of a new target operating model for top tier Insurance company - Business analyst on a complex process documentation support project for the Transfer Agency division of a multinational banking and financial services corporation. - PMO lead on two large scale onboarding projects for an international business process outsourcing and professional services company. - Business analyst in the implementation of a new risk operating model within the centralized risk function of a major Irish bank. - Other: . Finalist of the Deloitte Innovation challenge . Active member of the Irish Digital community . Member of Blockchain & Fintech community
Worked in the Strategy Division alongside with the Worldwide CMO and the Digital Marketing Director. Task included: - Performed deep dive analysis of the marketing and communication campaigns from L'Oréal Worldwide and establishment of the best practices - Involved in the development and implementation of an Internal Platform that delivers tools, guidelines, best practices to help l’Oreal Worldwide top executives to develop future successful campaigns. Worked closely with a team from Microsoft France on the technical development of the Website (SharePoint). Management of the internal platform on a daily basis(content creation, analytics) - Strategic watch, analysis of external best practices - Analysis of the data from the consumer affairs department and worked closely with the UK team in redesigning the process, structure and organization of the department. Final presentation and recommendations were presented to the worldwide CMO - Detailed analysis of L'Oréal best practices in terms of marketing, digital and media strategy - Strategic watch – weekly newsletter sent to top management - Consumer Affairs missions: analysis of consumer complaints globally, surveys, success stories