Heidenheim an der Brenz, Baden-Württemberg, Germany
In today’s digital business, customer journeys often don’t align with organizational structures, leading to numerous touchpoints, conflicting stakeholder interests, and decisions are driven by intuition rather than data. This is why I am passionate about shaping the customer experience in the best possible way. With years of experience in digital business, holding various positions with diverse perspectives, I bring extensive expertise in implementing and managing modern technology stacks across sales, service, and marketing in B2B, B2C, and D2C environments while also having an in-depth understanding of business processes and requirements. My leadership style is open-minded and collaborative, yet results-focused, driven by a belief that challenges are opportunities for resilient and efficient innovation. Lastly, I am eager to continue learning, adapting to new circumstances and tackling transformation projects with enthusiasm and a positive attitude.
𝘞𝘦 𝘥𝘳𝘪𝘷𝘦 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘰𝘯𝘭𝘪𝘯𝘦 𝘫𝘰𝘶𝘳𝘯𝘦𝘺𝘴. ZEISS Digital Partners - Digital Customer Interaction For our customers and users, we design, implement and run outstanding digital offerings and user journeys to contribute to long term growth of ZEISS. We innovate and co-create with the SBUs, SSCs, and Business Supporting Functions to deliver efficient, sustainable, and scalable solutions to our customers. We provide all means to operate and enhance our digital solutions in a reliable and stable manner based on customer insights and data-driven decisions.
𝘚𝘵𝘦𝘦𝘳𝘪𝘯𝘨 𝘢𝘯 𝘢𝘨𝘪𝘭𝘦 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘦𝘯𝘢𝘣𝘭𝘪𝘯𝘨 𝘶𝘯𝘪𝘵 𝘵𝘰 𝘥𝘦𝘴𝘪𝘨𝘯, 𝘥𝘦𝘷𝘦𝘭𝘰𝘱 𝘢𝘯𝘥 𝘰𝘱𝘦𝘳𝘢𝘵𝘦 𝘢𝘱𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 & 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘴𝘢𝘭𝘦𝘴, 𝘴𝘦𝘳𝘷𝘪𝘤𝘦, 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘷𝘢𝘭𝘶𝘦 𝘢𝘥𝘥𝘦𝘥 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦. ZEISS Photonics & Optics (ex Consumer Products) • Leading 6 team reports of product owners for E-Commerce, Salesforce CRM, PIM & digital project managers plus external software engineers & partners • Digital Customer Portal expansion for efficient order management (∅ 35% Digital Order Share) • Empowering Salesforce CRM team with focus on implementation of Salesforce applications resulting in FAQ Self-Service Portal, Digital Contract Management or Repair Process with E2E customer transparency and digital payment option • Setup and integration of PIM into Digtial Customer Portal for central & efficient data governance • Ramp-up of the trailcam D2C E-Business (hardware & digital services with subscription model) and ZEISS support during PMI process • Reporting to member of the Management Board 🤔Challenges: • Acceptance & usage adoption of standardized digital solutions • Fragmented business activities ending in great but decoupled solution journeys 👏Team Key Successes: • Overall numerous delivery of digital touchpoints for internal business process purposes & external customer interaction, e.g. introduction of Salesforce field sales application for data-based and more efficient sales planning, visit execution & customer controlling
𝘊𝘰𝘯𝘤𝘦𝘱𝘵𝘪𝘰𝘯 𝘰𝘧 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬 𝘢𝘴 𝘣𝘢𝘴𝘪𝘴 𝘧𝘰𝘳 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘪𝘯𝘨 𝘣𝘳𝘢𝘯𝘥 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘵𝘰𝘶𝘤𝘩𝘱𝘰𝘪𝘯𝘵 𝘫𝘰𝘶𝘳𝘯𝘦𝘺𝘴. ZEISS Consumer Products • Responsible for intensification of digital relationship with key accounts • Conception and rollout of automated global content syndication tool for online market cultivation realizing Consumer Products website content at partner dealer webshops • Integration of partner dealers into website providing a third party “Buy Now” solution and seamless shopping experiences for consumers • Development of digital brand G2M support strategies and B2B2C omnichannel concepts with partners focusing on sales, branding & marketing optimization • Reporting to the Head of Digital Sales 🤔Challenges • Internal E-Commerce sensitization & empowerment for digital interaction • External online education of belated “offline” Hunting & Nature industry 🥳Key Successes: • Establishing ZEISS as first-mover brand with digital supporting topics • First time partner omnichannel journey promotion followed by defined KPI analytics and resulting in increased revenue by 21% (LFL)
𝐎𝐒𝐑𝐀𝐌 𝐀𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞 𝐋𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐀𝐟𝐭𝐞𝐫𝐦𝐚𝐫𝐤𝐞𝐭 - https://www.osram.de/am/ 𝐊𝐞𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐬: DACH, UK, FR, IT, PL, TR 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: Channel conflicts & target group orientation 𝐊𝐞𝐲 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: OSRAM Growth Excellence Award 2017 - E-Commerce ᐅ Customer acquisition & management (e.g kfzteile24, Conrad Electronics) incl. sales responsibility ᐅ Management of international mirco teams to support central development of int. key accounts ᐅ Responsibility brand development E-Commerce marketplaces, Europe (e.g. eBay, Check24, real digital) ᐅ Further development E-Commerce & retail multi-channel strategy, DACH ᐅ New business channels (loyalty, teleshopping, cross-sales approaches) ᐅ Future concepts (preventive services)
𝐎𝐒𝐑𝐀𝐌 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 | 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐚𝐥𝐞𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 - xchange.osram.com 𝐌𝐚𝐢𝐧 𝐭𝐚𝐬𝐤𝐬: Requirements, shopsystem evaluation, sprint planning, storefront strategy, B2B features, structure, look & feel 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: Conflicts of interest + cross-BU standards 𝐊𝐞𝐲 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: MVP Go-Live < 1 year ᐅ Automotive business lead in corporate / IT / cross-business unit digital sales transformation ᐅ Salesforce Commerce Cloud & CRM Sales Cloud implementation project ᐅ Cross functional interface between IT and business unit
𝐎𝐒𝐑𝐀𝐌 𝐀𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞 𝐋𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐀𝐟𝐭𝐞𝐫𝐦𝐚𝐫𝐤𝐞𝐭 - https://www.osram.de/am/ ᐅ Development E-Commerce strategy, DACH ᐅ E-Commerce customer aquisition & aanagement incl. sales responsibility, DACH ᐅ Brand management online marketplaces, Europe ᐅ Implemenation of digital customer journeys to increase awareness, conversion & sales