Sebastian Cordero

Sales Director at Procter & Gamble

Virginia Beach, Virginia, United States

About

Results-driven Sales Director with a Master of International Business and a strong track record at both direct sales to customers and developing sales strategies for internal teams to effectively sell to their clients. Adept at managing both direct reports and multifunctional teams with indirect reporting structures, fostering collaboration to drive sales growth. Fully bilingual in English and Spanish, with business experience in both. I have experienced living and working in Florida, Ohio, Virginia, and Puerto Rico. Passionate about sales, travel, food and exploring new and exciting things.

Experience

  • Procter & Gamble (10 yrs 4 mos)
    • Sales Director
      Apr 2024 - Present · 2 yrs 3 mos

      Lead the P&G Fabric Care multifunctional team for Dollar Tree Enterprises. Responsible for over $400,000,000 in retail sales Created and currently executing a multi banner strategy for Dollar Tree enterprises, focusing on the goals of both Dollar Tree and Family Dollar.

    • Senior Category Account Executive
      Jun 2022 - Apr 2024 · 1 yr 11 mos

      Lead the sales and go to market strategy for Gain Laundry and Gain Fabric Enhancers innovation. Engaged with most of P&Gs top North America customers and successfully launched a diverse set of Gain Laundry products, like Gain Happy/Relax and Gain Oxi.

    • Senior Account Executive
      Jul 2020 - May 2022 · 1 yr 11 mos

      Sold the Fabric and Home Care product portfolios at Southeastern Grocers. Managed the corporate relationship with SEG as the Key P&G contact for the team. Partnered with multifunctional teams to successfully managed through the logistics challenges driven by the COVD 19 global pandemic.

  • Program Officer, Community Economic Development at Fundación Comunitaria de Puerto Rico
    Oct 2014 - Feb 2016 · 1 yr 5 mos

    Served as an intermediary between the philanthropic interest of the investors and the needs of the fund’s target population. Raised over $500,000 in investments by capitalizing on the goodwill of the Puerto Rico Community Foundation and leveraging different stakeholders that support the foundation.

  • Sales at The Children's Place
    Aug 2008 - Aug 2013 · 5 yrs 1 mo

    Responsible for daily sales of the company, while at the same time working at the stock and marketing areas. • Gained experience in each area of the retail business, from managing a stock room to marketing the store correctly. Acquired skills in order to trained and prepare new recruits/associates.