Sebastian Appel

Head of Sales PA/PI EMEA

Vienna, Vienna, Austria

About

Experience

  • Festo (19 yrs 7 mos)
    • Head of Sales PA/PI EMEA
      Jun 2022 - Present · 4 yrs 2 mos

      Grow the Business of Process Automation and Process Industries by consistently achieving ambitious sales goals and expanding market share in the EMEA region (33 countries). o Lead a team of Business Developers working regionally in EMEA (2 direct reports, ~20 indirect reports) o Position Festo in new growth Fields: Hydrogen, Biotech, Data Centers o Define regional targets (Business plan, FTE planning, sales initiatives, marketing strategy). o Initiate and coordinate international sales activities with selected target customers. o Consolidate market trends and provide input to headquarters to influence global product strategy.  Part of EMEA mgmt. team since 01.2025

    • Business Development Manager PA/PI Eastern Europe
      Sep 2013 - Jun 2022 · 8 yrs 10 mos

      Develop the Business of Process Automation and Process Industries by consistently achieving ambitious sales goals and expanding market share in the Eastern Europe region (15 countries). - Create a Business plan for every country in the region, define top down targets (turnover targets, FTE planning, sales activities) - Lead local sales teams on every country. Coordinate international sales activities. - Liaise between the local sales offices and the headquarters. Identify market trends and provide input to headquarters for new product developments and strategic partnerships. Define marketing strategy. - Manage competence level of local sales teams (training, update meetings)

    • Business driver Machine Vision and sensors
      2009 - Sep 2013 · 4 yrs 9 mos

      Launched the Machine Vision business while simultaneously growing the existing Industrial Sensors business in Argentina. Consistently met and exceeded aggressive turnover growth targets. - Defined the business development strategy at a national level - Led the existing sales teams to pursue new business opportunities - Managed customer relationships, maintaining close contact through the whole sales cycle - Implemented a new Machine Vision Systems laboratory and coordinated tests to define project feasibility

  • Founder and art director at OnLineMusic
    2004 - 2008 · 4 yrs

    Founded and grew a company that offered customized musical productions for marketing activities, mainly internet content. End-customers included Gillette, AMEX, Budweiser, P&G, L’Oréal, Nesquik and Sony among others. - 2007 “Best web site in Argentina – topic: music”, Mate.ar

  • Engineering Department at Invensys
    2004 - 2007 · 3 yrs

    Configuration of Control databases and SCADA/HMI software for DCS. Projects for Argentina and USA. E.g.: DCS for a hydrogen plant of Valeo (Houston, USA) Responsible for developing the basic/extended engineering documentation for the upgrade of the main DCS of a petrochemical plant from Repsol/YPF in Ensenada, Argentina.