Germany
- Developing and executing integrated sales and marketing strategies - Leading, mentoring, and developing cross-functional teams - Managing key accounts and negotiating at senior decision-making levels - Business Development for private label Foodservice - Conducting market and competitor analyses to identify new business opportunities - Full budget ownership and performance tracking based on ROI - Responsible for introducing Rügenwalder Mühle, the market leader in German retail, to the foodservice - international Business Development - private Label for industry and foodservice
- Responsibility Sales and Marketing - Foodservice - Strategy development Market development Foodservice - Planning of marketing and sales activities - Active press relations and networking - Establishment and development of GV brand and assortment - Management and coaching of own field team (5 employees), as well as external sales agency (13 employees) - Support of various user and wholesale customers
- Development of marketing and sales concepts for Friesenkrone brand - Management of the two employees in the PM area - Monitoring of the set timings , budgets and project processes - Control of projects and developments in all three plants - continuous market and competition analysis - conceptual training of the field staff - Representation at network events - Development and management of social media presence - Organization of events and PR campaigns - Cooperation with external service providers and agencies - Supervision of own brand assortment - Management of projects across the entire wholesalers in Germany
- Overall responsibility for the foodservice business in the DACH region - business development in the DACH region - development route to market strategy - Management and development of the respective distribution partners - Support and development of important key accounts, both wholesale and users - Preparation of annual sales and marketing plans - Development and installation of user campaigns incl. accompanying marketing measures - trained spokesperson - Budget responsibility - Forecast planning - Development of new customer groups - Increasing distribution points and brand visibility - Promotional arrangements - Establishment of cooperation networks - Execution of trade fairs and events
- Responsible for Edeka Foodservice National - Sales, volume and contribution margin planning, as well as responsibility - Preparation and execution of annual reviews - Enforcement of the annual meeting in the regions - Promotion agreement in the respective stores - Conceptual cooperation with the regional AD and Nat. KAM of Edeka - Management of the sales agency with 15 employees - Acquisition of direct customers - Participation in trade fairs and events
- Support of various trade and user customers - Turnover, sales and contribution margin responsibility - Development of new application campaigns for the gastronomy - Development of new sales channels - Installation of sales cooperations to strengthen brand awareness