Sebastian Raabe

About

Experience

• Head of Strategy, Business Development & Marketing Controlling at American Dental Systems GmbH
  

  Strategic alignment and optimization of go-to-market approach / Evalua-tion and development of alternative sales channels / Implementation of sales compensation / Conceptual development and implementation of customer loyalty program / Identification of new business opportunities and product innovations for distribution / Expansion of distribution portfolio through generate exclusive distribution rights / Management of supplier relations incl. communication, business monitoring and quarterly reporting / Controlling responsibility for company revenue- and gross profit, distribution portfolio selection, marketing communication activities, sales channels and education programs

• Inhouse Consultant / Project Specialist at Hewlett-Packard GmbH, Boeblingen, till integration in May 2002 Compaq Computer GmbH, Dornach
  

  Implemented “Sales Compensation Process” within scope of integration for German subsidiaries of Compaq Computer and Hewlett-Packard / Responsible for strategic projects with focus on process reengineering, change- and customer relationship management / Designed and launched measurement system based on “Balanced Scorecard” / Managed „Corporate Venture Capital“ program / Manager for „Computing on Demand“ program in German subsidiary

• Managing Director at American Esthetic Design GmbH, full subsidiary of American Dental Systems
  

  Operational and conceptual lead of product launch „Lumineers – Ceramic Veneers“ in Germany and Austria / Brand building through dental training workshops / Brand positioning through b2c communication media

• Head of Marketing & Product Management at American Dental Systems GmbH
  

  Identification of new sales opportunities / Product Management incl. registration, pricing and go-to market messaging / Training and education of sales force and telesales agents / Planning and implemen-tation of communication activities: Cataloge design, advertisments, public relation activities, company newspaper and editorial articles in special interest journals, direct marketing activities and electronic media / Selection of exhibitions and education programs (roughly 200/ year) with focus on hands-on education programs / Mentoring of opinion leader network / Headcount: 8 full-time- & 2 part-time employees

• Independent Financial Consultant at MLP Finanzdienstleistungen AG, Wiesloch
  

  Finacial planning for private customers

• Personal Consultant for Managing Director at Compaq Computer GmbH, Dornach
  

  Developed, prepared and implemented concepts regarding strategic business planning and company reorganization