Bodman-Ludwigshafen, Baden-Württemberg, Germany
Experienced Head of Marketing with a strong background in national and international brand, product and category management, both on the corporate and agency side. Proven B2B and B2C marketing manager with a wide range of industry experience, including food, catering technology, automotive, sports, fashion and tourism. Profund digital, e-commerce and social media knowledge. Strong sales orientation. Many years of experience in managing projects of all sizes. Highly motivated assertive team leader, marketing strategist, communications expert and problem solver.
Head of the Customer Marketing Germany, development and implementation of marketing and communication campaigns (digital, social and offline), responsible for product management B2B Food Service, definition of sales strategy and sales potentials including marketing support for KAM and the sales team D, consisting of 90 sales representatives. Development and introduction of sales tools (offline and digital), project and event management, including management of the Bell Food Group's (inter)national trade fair appearances (INTERNORGA, INTERGASTRA, etc.). Market research, analysis and preparation of performance data
Responsible for brand / category management and product innovations, development and roll out of creative activities including packaging design, photo shootings and agency briefings, market research and insights, management of product catalogue (offline and digital), development and implementation of media activities (offline, digital and social)
Team lead brand management, responsible for brand strategy, product management DACH, management product catalogue and packaging design, development and roll out of media activities (offline, digital and social), project lead for (inter-)national trade fairs and events
Development and implementation of global marketing strategy for commercial kitchen oven brands Convotherm and Merrychef, introduction of digital marketing strategy including roll out, development and management of sales tools, project lead for brand events and trade fairs
Consultant for clients BMW and MINI: management of product launches and CRM tools, project lead for customer events and incentive activities, design of communication material
Project lead for numerous client events and promotion activities, including clients Siemens, Sport Scheck, Messe Munich, SKY, NBC Universal, Trentino S.p.A., development of communication strategies (offline and digital), advertising and media campaigns
Project lead for international events, trade fairs and sales promotion activities, development and management of incentive and sponsoring activities (B2B and B2C), management and organization of product launches